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Squeezed: What You Don't Know about Orange Juice (Yale Agrarian Studies)

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Squeezed: What You Don't Know about Orange Juice (Yale Agrarian Studies) Cover

 

Synopses & Reviews

Publisher Comments:

Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we donand#8217;t know the real reasons behind OJand#8217;s popularity or understand the processes by which the juice is produced?

In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the armyand#8217;s need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDAand#8217;s decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even and#8220;not from concentrateand#8221; orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced.

About the Author

Alissa Hamilton is a Food and Society Policy Fellow with the Institute for Agriculture and Trade Policy. She lives in Toronto.

Product Details

ISBN:
9780300164558
Author:
Hamilton, Alissa
Publisher:
Yale University Press
Subject:
Beverages - General
Subject:
Specific Ingredients - Fruit
Subject:
History
Subject:
Beverages (non-alcoholic)
Subject:
Food Industry & Science
Subject:
Cooking and Food-Juicing and Non Alcoholic Beverages
Edition Description:
Trade Paper
Series:
Yale Agrarian Studies Series
Publication Date:
20100431
Binding:
TRADE PAPER
Language:
English
Illustrations:
12 b/w illus.
Pages:
288
Dimensions:
8.25 x 5.5 in 0.75 lb

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Related Subjects

Business » General
Cooking and Food » Beverages » Juicing and Non Alcoholic Beverages
Cooking and Food » By Ingredient » Fruit
Cooking and Food » By Ingredient » Fruits and Vegetables
Cooking and Food » Reference and Etiquette » Historical Food and Cooking
Reference » Science Reference » Technology

Squeezed: What You Don't Know about Orange Juice (Yale Agrarian Studies) New Trade Paper
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Product details 288 pages Yale University Press - English 9780300164558 Reviews:
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