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Send: Why People Email So Badly and How to Do It Betterby David Shipley
Synopses & Reviews
Send--the classic guide to email for office and home and an instant success upon its publication in 2007--has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for navigating today's hot-button issues, from bccs and salutations to emoticons and subject lines. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.
In this revised and updated edition, David Shipley and Will Schwalbe have added a new introduction and two new chapters--Handheld Etiquette about BlackBerrys, iPhones, etc., and Secrets to Keep Email from Taking Over Your Life, an important issue for more and more people. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.
Filled with real-life e-mail success (and horror) stories and a wealth of entertaining examples, "Send" reveals the hidden minefields and pitfalls of e-mail.
About the Author
David Shipley is the deputy editorial page editor and Op-Ed page editor of The New York Times. Previously, he was a senior presidential speechwriter in the Clinton administration. He lives in New York.Will Schwalbe is the former senior vice president and editor in chief of Hyperion Books. Prior to that, he was a journalist, writing for such publications as The New York Times, Insight for Asian Investors, and Business Traveller. He now works in new media and lives in New York.
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