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Bang!: Getting Your Message Heard in a Noisy World

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Bang!: Getting Your Message Heard in a Noisy World Cover

 

Synopses & Reviews

Publisher Comments:

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers'attention.

Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistiblysentimental Kodak moment campaign to Herbal Essences' totally organic experience to, most recently, the irrepressible AFLAC duck. In Bang , Kaplan Thaler and RobinKoval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.

Presenting an arsenal of big bang ideas, the authors discuss how to create a memorable publicity hook and how to designattention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish anatmosphere conducive to innovative breakthroughs--why having enough time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up withbig ideas.

Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang shows how to create a marketing campaign that rises above thebanal barrage of commercials to create a genuine marketing explosion.

From the Hardcover edition.

Synopsis:

The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of "out-of-the-box" strategies for creating a successful message about one's products and services. Reprint. 12,500 first printing.

Synopsis:

Linda Kaplan Thaler is the CEO and Chief Creative Officer and Robin Koval is General Manager of the Kaplan Thaler Group, ranked as the fastest growing advertising agency in the U.S. by leading industry and business publications. They are responsible for some of the biggest bangs in the marketing world skyrocketing sales, infiltrating pop culture and creating brand icons such as the AFLAC Duck.

From the Hardcover edition.

Product Details

ISBN:
9780307423511
Subtitle:
Getting Your Message Heard in a Noisy World
Publisher:
Currency/Doubleday
Author:
Linda Kaplan Thaler and Robin Koval with Delia Marshall
Author:
Robin Koval
Author:
Thaler, Linda Kaplan
Author:
Delia Marshall
Author:
Koval, Robin
Author:
Marshall, Delia
Author:
Linda Kaplan Thaler
Subject:
Business & Economics : Advertising & Promotion
Subject:
Business & Economics : Marketing - General
Subject:
Business & Economics : Public Relations
Subject:
General
Subject:
Advertising & Promotion
Subject:
Business-Advertising
Subject:
Business;Marketing
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20050118
Binding:
ELECTRONIC
Language:
English
Pages:
256

Related Subjects

Business » Advertising
Business » Customer Service
Business » Marketing
Health and Self-Help » Psychology » General

Bang!: Getting Your Message Heard in a Noisy World
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$ In Stock
Product details 256 pages Crown Publishing Group - English 9780307423511 Reviews:
"Synopsis" by , The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of "out-of-the-box" strategies for creating a successful message about one's products and services. Reprint. 12,500 first printing.
"Synopsis" by , Linda Kaplan Thaler is the CEO and Chief Creative Officer and Robin Koval is General Manager of the Kaplan Thaler Group, ranked as the fastest growing advertising agency in the U.S. by leading industry and business publications. They are responsible for some of the biggest bangs in the marketing world skyrocketing sales, infiltrating pop culture and creating brand icons such as the AFLAC Duck.

From the Hardcover edition.

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