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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Cover

 

Synopses & Reviews

Publisher Comments:

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the reader through the IDEO problem-solving method:

> Carefully observing the behavior or "anthropology" of the people who will be using a product or service

> Brainstorming with high-energy sessions focused on tangible results

> Quickly prototyping ideas and designs at every step of the way

> Cross-pollinating to find solutions from other fields

> Taking risks, and failing your way to success

> Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

Synopsis:

The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee. 20,000 first printing.

About the Author

\Tom Kelley is general manager of IDEO, the world's leading design consultancy specializing in product development and innovation. Working together with his brother, IDEO founder David Kelley, he has helped manage the firm, as it has grown from twenty designers to a staff of over three hundred. During that time, he has been responsible for diverse areas such as business development, marketing, human resources, and operations. Like everyone else at IDEO, he also occasionally gets down on his knees to cut foam core alongside IDEO clients and designers, as part of the firm's brainstorming and prototyping efforts.

Jonathan Littman is the author of The Fugitive Game and The Watchman and is a contributing writer for Red Herring magazine.

Table of Contents

Foreword / Tom Peters — 1. Innovation at the Top — 2. Winging it in Start-up Mode — 3. Innovation Begins with an Eye — 4. Perfect Brainstorm — 5. Cool Company Needs Hot Groups — 6. Prototyping is the Shorthand of Innovation — 7. Build your Greenhouse — 8. Expect the Unexpected — 9. Barrier Jumping — 10. Creating Experiences for Fun and Profit — 11. Zero to Sixty.

Product Details

ISBN:
9780307423863
Subtitle:
Lessons in Creativity from IDEO, America's Leading Design Firm
Publisher:
Currency/Doubleday
Author:
Thomas Kelley with Jonathan Littman
Author:
Littman, Jonathan
Author:
Kelley, Thomas
Author:
Kelley, Tom
Author:
Tom Kelley
Author:
Jonathan Littman
Subject:
Business & Economics : General
Subject:
Corporate History - Strategies
Subject:
Technological innovations
Subject:
Creative ability in business
Subject:
Structural Adjustment
Subject:
Corporate & Business History - Strategies
Subject:
Economics
Subject:
Economics - General
Subject:
General Business & Economics
Subject:
Business-Business Profiles
Subject:
Business - General
Subject:
Business-History and Biography
Subject:
Business management
Subject:
Business Writing
Subject:
Desktop Publishing - General
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20010116
Binding:
ELECTRONIC
Language:
English
Pages:
307

Related Subjects

Business » Business Plans
Business » General
Business » History and Biographies
Business » Marketing
Business » Strategy
History and Social Science » Economics » General
Reference » Science Reference » Technology

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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Product details 307 pages Crown Publishing Group - English 9780307423863 Reviews:
"Synopsis" by , The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee. 20,000 first printing.
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