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Doing What Matters: How to Get Results That Make a Difference--The Revolutionary Old-School Approach

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Doing What Matters: How to Get Results That Make a Difference--The Revolutionary Old-School Approach Cover

 

Synopses & Reviews

Publisher Comments:

When Warren Buffett was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, “Jim made as much sense in terms of talking about business as anybody Ive ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity.”

There is only one CEO in recent times who has faced—and succeeded at—the extraordinary challenges of leading three major companies—Gillette, Nabisco, and Kraft—into prosperous futures by doing what matters on the fundamentals.

That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters—the action plan for identifying and tackling whats important and ignoring the rest—is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day.

Kilts illustrates his ideas with colorful stories, such as “that little red razor.” A new product idea he proposed early on at Gillette, it was initially shelved because “everyone knew you couldnt sell a red razor,” but went on to become one of Gillettes biggest marketing successes ever.

Jim Kiltss focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference through:

• Intellectual integrity: The ability to face the unvarnished truth about yourself and your business and using what you see as the basis for action.

• Generating emotional engagement and enthusiasm: Using the force of your personality and ideas to infuse people and an entire organization with a sense of purpose and mission.

• Action: Gillette, with just five product lines, had over 20,000 SKUs. After studying the issue for over two years, there were still 20,000. How Kilts got Gillette off the dime to pare down the number to 7,000 almost overnight is an astonishing example of getting the rubber to meet the road—with enormous benefits to the business.

• Understanding the right things through an overarching concept to frame and filter issues: For Jim Kilts it was Total Brand Value, the framework he used in the consumer products industry for achieving better, faster, and more complete results than the competition.

Whether youre CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results—ranging from a day one action plan for starting a new job to a chorus of cheers and support to a program of total innovation that involves everyone in changes from small to “big bang.”

From the Hardcover edition.

About the Author

JAMES M. KILTS, a founding partner of the private equity firm Centerview Partners, previously was chairman and CEO of the Gillette Company and prior to that CEO of Nabisco and Kraft. He has been a visiting lecturer and executive-in-residence at the University of Chicago, where he established the James M. Kilts Center for Marketing at the Graduate School of Business.

JOHN F. MANFREDI, managing partner of Manloy Associates, formerly was senior vice president of investor relations and corporate affairs at the Gillette Company and prior to that executive vice president at Nabisco.

ROBERT L. LORBER is president and CEO of the Lorber Kamai Consulting Group and associate professor at the University of California at Davis.

From the Hardcover edition.

Product Details

ISBN:
9780307451781
Author:
Kilts, James M
Publisher:
Three Rivers Press (CA)
With:
Lorber, Robert
With:
Manfredi, John F.
Author:
Manfredi, John F.
Author:
Kilts, James M.
Author:
Lorber, Robert
Subject:
Leadership
Subject:
Business Life - Inspirational
Subject:
General Business & Economics
Subject:
Business Writing
Copyright:
Edition Description:
Trade paper
Series Volume:
How to Get Results T
Publication Date:
20100131
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
336
Dimensions:
8.02x5.32x.73 in. .55 lbs.

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Related Subjects

Business » General
Business » Management
Business » Writing
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine

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