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Original Essays | June 20, 2014

Lauren Owen: IMG The Other Vampire



It's a wild and thundery night. Inside a ramshackle old manor house, a beautiful young girl lies asleep in bed. At the window, a figure watches... Continue »
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Different: Escaping the Competitive Herd

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Different: Escaping the Competitive Herd Cover

 

Synopses & Reviews

Publisher Comments:

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review

From the Hardcover edition.

Synopsis:

US

About the Author

“...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business Review

From the Hardcover edition.

Product Details

ISBN:
9780307460868
Author:
Moon, Youngme
Publisher:
Crown Business
Subject:
General Business & Economics
Subject:
Business;Marketing
Edition Description:
Trade paper
Publication Date:
20110931
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
288
Dimensions:
8 x 5.17 x 0.67 in 0.46 lb

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Business » Marketing
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Different: Escaping the Competitive Herd Used Trade Paper
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