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The Wall Street Journal. Complete Small Business Guidebookby Colleen DeBaise
Synopses & Reviews
Because starting a small business is not only a huge financial risk but also a complete lifestyle change, anyone who wants to be his or her own boss needs to approach entrepreneurship thoughtfully and with careful planning. That’s why there is no better resource than The Wall Street Journal Complete Small Business Guidebook, a practical guide for turning your entrepreneurial dreams into a successful company, from America’s most trusted source of financial advice. It answers would-be business owners’ biggest question—how do I fund my venture?—then explains the mechanics of building, running and growing a profitable business. You’ll learn:
• How to write a winning business plan
• Secrets to finding extra money during the lean years and beyond
• Ways to keep your stress in check while maintaining a work/life balance
• How to manage your time, including taking vacations and dealing
with sick days
• Strategies for keeping your business running smoothly—from investing
in technology to hiring the right people
• Marketing and management basics
• When angel investors or venture capital might be an appropriate way
• How to execute your exit strategy
Running the show may not always be easy, but the rewards can be tremendous. You may be on the job 24/7, but you have the freedom to call the shots, to hire whomever you want, to work when you want and to take your business as far as you want to go.
The country's most-trusted source for financial information offers business and lifestyle strategies that can help turn small-business dreams into sustainable successes.
Another shot to the guts from a guy who should have started writing these barnburners a long time ago....Berkowitz doesn't miss a step as he weaves together malevolent fire and icy retribution in a story that shows violence beginning at home. What makes the series exceptional is Jackson's old-school nose for detection and Berkowitz's stylish straightforwardness, which make the books seem inventive and retro at the same time.--Kirkus
Berkowitz's brisk style is a perfect fit for this violent world of killers, scam artists, crooked politicians and the downtrodden of all sorts. There are no white knights, no storybook endings for Berkowitz, just vivid, ragged slashes of life. --Publishers Weekly
From the Trade Paperback edition.
Table of Contents
Starting and funding your own business. So you think you want to be a small business owner? ; Writing a business plan ; The lean years ; Once your feet are wet ; Finding an angel ; Seeking venture capital ; Special programs for women and minorities ; Organic growth strategies ; Handling your company's finances — the mechanics of running a business. Management basics ; Legal structures ; Technology ; Marketing ; Hiring employees ; Benefits : health care and retirement ; Exit strategies — Balancing work and life. Managing stress ; The end of paid leave ; Working from home, or, Living in your office ; Judging the demands of family and work — Appendix 1. Jolly's Java business plan — Appendix 2. Better Business Bureau worksheets for estimating start-up costs.
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