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Start and Run Your Own Record Label, Third Editionby Daylle Deanna Schwartz
Synopses & Reviews
Start and Run Your Own Record Label is a comprehensive guidebook to building your own record business in the often treacherous and highly competitive world of independent record labels. Written from the perspective of an industry insider who started and ran her own label, this revised and expanded edition of a backlist bestseller has been updated to reflect recent changes in the music industry, incoporating changes indigital sales andmarketing and exploring the current avenues of Internet networking and online revenue streams. Topics that are added include working social networking sites such as MySpace and Facebook; creating and marketing videos for YouTube, selling ringtones online; marketing through blogs and podcasts; and much more. The author has compiled new interviews with current industry professionals and artists--such as Daniel Glass, founder of Glassnote Entertainment; Jeff Price, founder of Tunecore; and Rev Moose, Editor-in-Chief and VP ofCMJ--for the most up-to-date, authoritative, and practical guidebook out there.
For everyone interested in starting a record label to market new talent or to release and promote their own music there has never been a better time to do it!
Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran
About the Author
DAYLLE DEANNA SCHWARTZ is a music industry consultant, self-empowerment counselor, and successful author of many books including I Don’t Need a Record Deal and The Real Deal: How to Get Signed to a Record Label. She has appeared on more than 300 television and radio shows, including Oprah and Howard Stern, and has been quoted in many publications, such as the New York Times and Billboard. Schwartz lives in New York City.
Table of Contents
Deciding to start a record label — Setting up your record label — Road warriors: sucessful indie labels — Financing your business — The nuts and bolts of keeping your label solvent — Getting your legal affairs in order — Copyright and publishing decisions — Signing artists to your label — Creating your product — The manufacturing process — How record distributors operate — Creating a marketing plan — Getting product into stores — The international market — Marketing and promoting outside the box — Getting publicity for your product — Getting radio play — Getting retail and club promotion — Joining the digital revolution — Digital income streams — Effective digital marketing — Some advice from the pros.
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