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The Two-Second Advantage: How We Succeed by Anticipating the Future--Just Enough

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The Two-Second Advantage: How We Succeed by Anticipating the Future--Just Enough Cover

 

Synopses & Reviews

Publisher Comments:

What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky’s brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes, and performers from the rest of us isn’t just their motor skills or athletic abilities—it is the ability to anticipate events before they happen. A great musician knows how notes will sound before they’re played, a great CEO can predict how a business decision will turn out before it’s made, a great chef knows what a recipe will taste like before it’s prepared.

In a powerful narrative that takes us from the research in the labs to the implementation of predictive technology inside companies, Vivek Ranadivé and Kevin Maney reveal how our understanding of human mastery is being applied to the way computers "think." In the near future, the authors argue, the most advanced computer systems and the most successful businesses will anticipate the future much like Wayne Gretzky’s brain does. As a result, companies will be able to use a new generation of technology to anticipate customer needs before customers even know what they want, and see production snafus before they occur, traffic jams before they materialize, and operational problems before they arise. Forward-thinking companies will be able to predict the future just a fraction ahead of everyone else with a little bit of the right information at the right time—what the authors call the two-second advantage—and it will transform the way businesses are run and offer companies an enormous competitive edge in the marketplace.

In the bestselling tradition of Blink, Sway, and How We Decide, The Two-Second Advantage will change our understanding of what makes a company successful.

Book News Annotation:

Relying throughout on the example of hockey great Wayne Gretzky anticipating every development on the ice, this book shows how this skill can be translated into business enterprises and government services. Much of the focus is on neuroscience and its implementation in the software underlying a variety of areas, such as retail sales, smart power grids, or predictive technology for policing. But Ranadive (TIBCO Software) and Maney, who writes for Fortune, The Atlantic and Fast Company, have produced a work that is not technical and offers a quick yet stimulating read. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

About the Author

VIVEK RANADIVÉ is the founder and CEO of the leading international software company, TIBCO Software Inc., that enables organizations to become event-driven. He is also the co-owner and vice chairman of the Golden State Warriors NBA franchise. A frequently cited expert in the media on real-time computing, Ranadivé is the author of the New York Times bestseller The Power of Now. KEVIN MANEY writes for Fortune, The Atlantic, Fast Company, and other publications. He was the technology reporter at USA Today for more than twenty years. He is the author of the critically acclaimed books The Maverick and His Machine and Trade-Off.

Product Details

ISBN:
9780307887658
Author:
Ranadive, Vivek
Publisher:
Crown Business
Author:
Maney, Kevin
Subject:
General Technology
Subject:
Engineering-General Engineering
Subject:
business, business plans
Publication Date:
20110931
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Pages:
256
Dimensions:
8.5 x 5.7 x 0.9 in 0.8438 lb

Related Subjects

Business » Business Plans
Business » General
Business » Management
Business » Writing
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
Health and Self-Help » Psychology » General
Humanities » Philosophy » General
Metaphysics » General
Science and Mathematics » Biology » Neurobiology
Science and Mathematics » Featured Titles in Tech » Biology
Science and Mathematics » Featured Titles in Tech » General

The Two-Second Advantage: How We Succeed by Anticipating the Future--Just Enough Used Hardcover
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