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The Myth of the Garage

The Myth of the Garage Cover

 

Synopses & Reviews

Publisher Comments:

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine-16 pieces in all, plus a previously unpublished piece entitled The Future Fails Again.In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: Why you should never buy another mutual fund (The Horror of Mutual Funds) Why your gut may be more ethical than your brain (In Defense of Feelings) How to communicate with numbers in a way that changes decisions (The Gripping Statistic) Why the Next Big Thing often isn't (The Future Fails Again) Why you may someday pay $300 for a pair of socks (The Inevitability of $300 Socks) And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Product Details

ISBN:
9780307953599
Publisher:
Crown
Subject:
Business & Economics : Entrepreneurship
Author:
Heath, Dan
Author:
Heath, Chip
Subject:
Business & Economics : New Business Enterprises
Subject:
Business & Economics : Management - General
Publication Date:
November 2011
Binding:
eBooks
Language:
English

Related Subjects

Business » Human Resource Management
Business » Management
Business » Small Businesses » General
Business » Start Up Business

The Myth of the Garage
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Product details pages Crown - English 9780307953599 Reviews:
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