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The Victory Lab: The Secret Science of Winning Campaigns

by

The Victory Lab: The Secret Science of Winning Campaigns Cover

 

Synopses & Reviews

Publisher Comments:

NOW WITH A NEW AFTERWORD EXAMINING THE RESULTS OF THE 2012 ELECTION

Renegade thinkers are crashing the gates of venerable American institutions, replacing the so-called wise men with a radical new data-driven order. We’ve seen it in sports, and now Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run.

     The book follows the academics and maverick operatives reengineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioral psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques and shows how our most important politicians are putting them to use with surprising skill and alacrity.

     Provocative, clear-eyed, and skillfully reported, The Victory Lab offers insight into political marketing, human decision making, and the increasing power of analytics. 

Synopsis:

US

About the Author

SASHA ISSENBERG is a columnist for Slate and the Washington correspondent for Monocle.  He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine. His first book, The Sushi Economy, was published in 2007.

Product Details

ISBN:
9780307954800
Author:
Issenberg, Sasha
Publisher:
Broadway Books
Subject:
Elections
Subject:
Politics - General
Subject:
Politics-Political Science
Edition Description:
Trade paper
Publication Date:
20130931
Binding:
TRADE PAPER
Language:
English
Pages:
400
Dimensions:
7.98 x 5.15 x 0.82 in 0.5 lb

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Related Subjects

History and Social Science » Politics » General
History and Social Science » Politics » United States » Politics

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