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Toyota (Corporations That Changed the World)

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Toyota (Corporations That Changed the World) Cover

 

Synopses & Reviews

Publisher Comments:

Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that people now lust after? That's what this book is all about. As veteran writer K. Dennis Chambers shows, Toyota, crazy like a fox, had a long-term plan to become a top-tier player in the auto industry. Through patience, persistence, and a willingness to dream of a different future as well as to look back to the past for ideas, Toyota has succeeded step by step.

Yes, Toyota is unique. From peddling ugly 3-cylinder cars to working with quality guru W. Edwards Deming (when his U.S. countrymen thought him a crank) to totally revamping production processes, Toyota has never been afraid to chart its own path. Readers will learn what makes Toyota tick through Chambers's penetrating text, which: -Explains the importance of the company and the essential disruptions that changed business forever. (Think Prius.) -Details Toyota's origins and history. -Presents biographies of the founders and the historical context in which they launched the company. -Explains Toyota's strategies and innovations. -Assesses Toyota's impact on society, technology, processes, methods, etc. -Shows how Toyota beat the competition and wormed its way into the U.S. and European markets. -Details financial results. In addition, Chambers offers special features that include a look at the colorful people associated with Toyota, interesting trivia, a Toyota time line, a focus on products, a look at how the company treats and trains its workers, and where the company is headed. Toyota—a company that changed, and is changing, the world.

Book News Annotation:

In this volume from a series on influential corporations, Chambers (advertising and marketing communications) describes the genesis of the Toyota company (including a brief history of Japan) which began by creating industrial looms around WWI, and the shrewd entrepreneurship that made the carmaker today's model for the rest of the industry. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Toyota now sets the standard for quality, innovation, and mass market appeal in the worldwide market for automobile. Here's how they did it.

Synopsis:

Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that people now lust after? That's what this book is all about. As veteran writer K. Dennis Chambers shows, Toyota, crazy like a fox, had a long-term plan to become a top-tier player in the auto industry. Through patience, persistence, and a willingness to dream of a different future as well as to look back to the past for ideas, Toyota has succeeded step by step.

Product Details

ISBN:
9780313350320
Author:
Chambers, K. Dennis
Publisher:
Greenwood Press
Subject:
Corporate & Business History - General
Subject:
Management - General
Subject:
History
Subject:
Toyota Jidosha Kabushiki Kaisha
Subject:
Infrastructure
Subject:
Corporate History
Subject:
Toyota Jidosha Kabushiki Kaisha - History
Subject:
Business-History and Biography
Series:
Corporations That Changed the World
Publication Date:
20080631
Binding:
HARDCOVER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
144
Dimensions:
9.30x6.10x.60 in. .75 lbs.

Related Subjects

Business » Business Plans
Business » General
Business » History and Biographies
Business » Human Resource Management
Business » Management

Toyota (Corporations That Changed the World) New Hardcover
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Product details 144 pages Greenwood Press - English 9780313350320 Reviews:
"Synopsis" by , Toyota now sets the standard for quality, innovation, and mass market appeal in the worldwide market for automobile. Here's how they did it.
"Synopsis" by , Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that people now lust after? That's what this book is all about. As veteran writer K. Dennis Chambers shows, Toyota, crazy like a fox, had a long-term plan to become a top-tier player in the auto industry. Through patience, persistence, and a willingness to dream of a different future as well as to look back to the past for ideas, Toyota has succeeded step by step.
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