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Starbucks (Corporations That Changed the World Corporations That Change)by Marie Bussing-burks
Synopses & Reviews
StarbuckS≪/i> tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008.
StarbuckS≪/i> offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.
Book News Annotation:
From a single retail outlet in 1971, Starbucks has expanded to 47 countries. This overview for students in high school and up recounts the history of the coffeehouse leviathan and the roles played by the corporation's leaders and employees. It highlights the company's efforts to support sustainable coffee farming, and looks at current strategies for surviving the economic crisis. The book includes b&w photos, sidebars, coffee quizzes, and recipes; a "You Decide" section at the end of each chapter allows readers to respond to controversial issues. A glossary, acronyms, and a list of web sites and podcasts are also included. Bussing-Burks is a lecturer in economics at the University of Southern Indiana. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world.
• Offers a number of stimulating sidebars, including Coffee Talk, Word Search, Coffee Quiz, Schultz Time!, and Coffee Recipe
• Features a "You Decide" section at the end of each chapter where readers can provide their own responses to issues Starbucks has faced recently
• Provides photos of Starbucks headquarters in Seattle, interior shots of the original store, Starbucks baristas, and Starbucks coffee traders in Rwanda
• Includes a glossary of coffee-related terms
• Outlines a Starbucks timeline from 1971 to 2009, noting major business and product events
• Examines some of the innovative programs and initiatives that have helped Starbucks carve out a unique niche as the world's number one specialty coffee retailer
• Explains what Starbucks is doing to help ensure that coffee farming stays profitable
• Explores how Starbucks is striving to operate efficiently during the current global economic downturn
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