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Analog In, Digital Out: Brendan Dawes on Interaction Design

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Analog In, Digital Out: Brendan Dawes on Interaction Design Cover

 

Synopses & Reviews

Publisher Comments:


Creativity is an innate human impulse, many people believe, something we're born with but too often grow out of as adult lives make more and more demands. Fortunately for us, the creative drive continues to run strong in legendary designer Brendan Dawes. Habitually alert to the happy accident, and possessed of highly eclectic interests and a quirky wit, he has happened into his perfect career. Around this habit-call it a philosophy-of asking, Why does this have to be this way? What if . . . Dawes has built magneticNorth, an acclaimed Web and interaction design practice, based in Manchester, U.K. In this unique book, Dawes invites readers inside a series of his personal projects to get a view of his process: his creative seeing, making, and playing. He encourages designers to look beyond the normal tools of their trade to find inspiration in the most unlikely of places: tubs of children's clay, anonymous notes, household plumbing fixtures, jazz music, snow globes, fast-food take-out bags, airport departure gates, and more. Brilliant, original, and always grounded in the needs of users, Dawes shares both the techniques he has created and the key lessons he has learned in design: why comfort is the enemy of creativity; how mistakes can be celebrated instead of feared, and how to strip design to its purest and most powerful forms.

Known worldwide for his entertaining and inspirational presentations, Dawes now brings profound insights to a book that is certain to become a classic inspiration for designers of every type. Brendan Dawes is Creative Director of the interactive design group magneticNorth, based in Manchester, UK. His clients include the Walt Disney Co., the BBC, Kellogg's, and Coca-Cola. Dawes' work has been featured in numerous journals, including idN, Creative Review, MacUser, Computer Arts, Create, The Guardian, and Communications Arts. He was also featured in New Masters of Flash and other books, and is the author of Flash ActionScript for Designers: Dra, g Slide, Fade. Dawes spends much of the year speaking at conferences around the world, including the HOW Design Conference and Flashforward .

Book News Annotation:

Through descriptions of a number of his personal projects, internationally recognized designer Brendan Dawes (magneticNorth, UK) shares the creative techniques he has developed and relates some of the key lessons he has learned about interactive design. Just a few of the chapter titles: "Play-Doh as Interface," "Recycling the Past," "Constraints are Good," "Bending the Rules," and "Mariah Carey Syndrome." The volume is playful in tone and features full color illustrations throughout; it lacks bibliographical references or an index.
Annotation 2007 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

Through descriptions of a number of his personal projects, internationally recognized designer Brendan Dawes (magneticNorth, UK) shares the creative techniques he has developed and relates some of the key lessons he has learned about interactive design. Just a few of the chapter titles: "Play-Doh as Interface," "Recycling the Past," "Constraints are Good," "Bending the Rules," and "Mariah Carey Syndrome." The volume is playful in tone and features full color illustrations throughout; it lacks bibliographical references or an index. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Creativity is an innate human impulse, many people believe, something we’re born with but too often “grow out of” as adult lives make more and more demands. Fortunately for us, the creative drive continues to run strong in legendary designer Brendan Dawes. Habitually alert to the happy accident, and possessed of highly eclectic interests and a quirky wit, he has happened into his perfect career. Around this habit–call it a philosophy–of asking, “Why does this have to be this way? What if . . .,” Dawes has built magneticNorth, an acclaimed Web and interaction design practice, based in Manchester, U.K. In this unique book, Dawes invites readers inside a series of his personal projects to get a view of his process--his creative seeing, making, and playing. He encourages designers to look beyond the normal tools of their trade to find inspiration in the most unlikely of places: tubs of children’s clay, anonymous notes, household plumbing fixtures, jazz music, snow globes, fast-food take-out bags, airport departure gates, and more. Brilliant, original, and always grounded in the needs of users, Dawes shares both the techniques he has created and the key lessons he has learned in design: why comfort is the enemy of creativity; how mistakes can be celebrated instead of feared, and how to strip design to its purest and most powerful forms. Known worldwide for his entertaining and inspirational presentations, Dawes now brings profound insights to a book that is certain to become a classic inspiration for designers of every type. Brendan Dawes is Creative Director of the interactive design group magneticNorth, based in Manchester, UK. His clients include the Walt Disney Co., the BBC, Kellogg’s, and Coca-Cola. Dawes’ work has been featured in numerous journals, including idN, Creative Review, MacUser, Computer Arts, Create, The Guardian, and Communications Arts. He was also featured in New Masters of Flash and other books, and is the author of Flash ActionScript for Designers: Dra,g Slide, Fade. Dawes spends much of the year speaking at conferences around the world, including the HOW Design Conference and Flashforward .

Synopsis:

In this book about creative seeing, making, and playing, legendary interactivity designer Dawes encourages designers to look outside the normal tools of their work and find inspiration in the most unlikely of places. Famous for his inspirational pep talks around the world, Dawes shares his witty and profound insights in a book that is set to become a classic source of inspiration for designers of every type.

About the Author

Brendan Dawes is Creative Director with interactive design group magneticNorth, based in Manchester, UK. His portfolio of work includes projects for Disney, the BBC, Kellogg's, and Coca-Cola. Over the years Brendan's work has been featured in numerous journals including idN, Creative Review, MacUser, Computer Arts, Create, The Guardian and Communications Arts. He has also been featured in various books including New Masters of Flash, and is the author of Drag Slide Fade - Flash Actionscript for Designers. Brendan spends much of the year speaking at various conferences around the world including the HOW Design Conference Chicago and Flashforward New York.

Product Details

ISBN:
9780321429162
Subtitle:
Brendan Dawes on Interaction Design
Publisher:
New Riders
Author:
Dawes, Brendan
Subject:
Design
Subject:
Web sites
Subject:
Computer graphics -- Design.
Subject:
Web sites -- Design.
Subject:
Computer graphics
Subject:
Graphics-General
Copyright:
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
September 2006
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
9.16x7.46x.72 in. 1.71 lbs.

Related Subjects

Computers and Internet » Graphics » General
Computers and Internet » Software Engineering » Algorithms
Health and Self-Help » Psychology » General

Analog In, Digital Out: Brendan Dawes on Interaction Design
0 stars - 0 reviews
$ In Stock
Product details 336 pages New Riders Publishing - English 9780321429162 Reviews:
"Synopsis" by , Creativity is an innate human impulse, many people believe, something we’re born with but too often “grow out of” as adult lives make more and more demands. Fortunately for us, the creative drive continues to run strong in legendary designer Brendan Dawes. Habitually alert to the happy accident, and possessed of highly eclectic interests and a quirky wit, he has happened into his perfect career. Around this habit–call it a philosophy–of asking, “Why does this have to be this way? What if . . .,” Dawes has built magneticNorth, an acclaimed Web and interaction design practice, based in Manchester, U.K. In this unique book, Dawes invites readers inside a series of his personal projects to get a view of his process--his creative seeing, making, and playing. He encourages designers to look beyond the normal tools of their trade to find inspiration in the most unlikely of places: tubs of children’s clay, anonymous notes, household plumbing fixtures, jazz music, snow globes, fast-food take-out bags, airport departure gates, and more. Brilliant, original, and always grounded in the needs of users, Dawes shares both the techniques he has created and the key lessons he has learned in design: why comfort is the enemy of creativity; how mistakes can be celebrated instead of feared, and how to strip design to its purest and most powerful forms. Known worldwide for his entertaining and inspirational presentations, Dawes now brings profound insights to a book that is certain to become a classic inspiration for designers of every type. Brendan Dawes is Creative Director of the interactive design group magneticNorth, based in Manchester, UK. His clients include the Walt Disney Co., the BBC, Kellogg’s, and Coca-Cola. Dawes’ work has been featured in numerous journals, including idN, Creative Review, MacUser, Computer Arts, Create, The Guardian, and Communications Arts. He was also featured in New Masters of Flash and other books, and is the author of Flash ActionScript for Designers: Dra,g Slide, Fade. Dawes spends much of the year speaking at conferences around the world, including the HOW Design Conference and Flashforward .
"Synopsis" by , In this book about creative seeing, making, and playing, legendary interactivity designer Dawes encourages designers to look outside the normal tools of their work and find inspiration in the most unlikely of places. Famous for his inspirational pep talks around the world, Dawes shares his witty and profound insights in a book that is set to become a classic source of inspiration for designers of every type.
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