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    Kazuo Ishiguro: IMG Kazuo Ishiguro's Playlist for The Buried Giant



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Other titles in the Voices That Matter series:

China's New Culture of Cool (07 Edition)

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Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth.

Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world’s fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle—food, style, home life, and mobility—they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.

Review:

"In this dispatch from China, the authors shape the post-Maoist Chinese economic rise in terms of the youth market, 'a generation of early adopters, happily leaving a less colorful past behind and embracing all that business, technology, and commerce promise to deliver.' The authors make clear that whether trendsetters are care-free teens or entrepreneurs in their mid-20s and 30s, the new generation will drive consumer growth in the years ahead. In focused, detailed chapters, the authors address topics such as fashion, food, housing and transport, 'fundamental necessities (that) have evolved into expressions of lifestyle,' and devote a whole chapter on individual profiles of modern Chinese youths. Sections on fashion encompass everything from clothing to the evolving perceptions of beauty and the science of looking good, including the Miss Artificial Beauty pageant-where all the contestants have had cosmetic surgery. Incorporated throughout the book are color photographs depicting new urban centers and shopping complexes. Anyone familiar with the capitalist economy currently en vogue in the so-called Middle Kingdom-or who hopes to successfully conduct business there in the future-should appreciate this book." Publishers Weekly (Copyright Reed Business Information, Inc.)

Book News Annotation:

At the moment China has about 265,000 Internet cafés, each of which has between 60 and 500 or more seats. The elaborate family meals of long tradition are giving way, if slowly, to convenience foods and vending machines. Furnishing a home is now more a matter of how to arrange the computer, DVD player, stereo and TV than of finding the perfect space for the comfort of the in-laws. The authors, all market consultants specializing in China, note that regional preferences and tastes are important along with international influences, and that new technologies are becoming as powerful as the ways of the past. They cover four essential elements of Chinese cultures, (food, style, home life and mobility) and show how selling into each depends on regional development, pin-point accurate marketing to turn wants into needs, and taking advantage of what appear to be future trends toward globalization.
Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

At the moment China has about 265,000 Internet cafés, each of which has between 60 and 500 or more seats. The elaborate family meals of long tradition are giving way, if slowly, to convenience foods and vending machines. Furnishing a home is now more a matter of how to arrange the computer, DVD player, stereo and TV than of finding the perfect space for the comfort of the in-laws. The authors, all market consultants specializing in China, note that regional preferences and tastes are important along with international influences, and that new technologies are becoming as powerful as the ways of the past. They cover four essential elements of Chinese cultures, (food, style, home life and mobility) and show how selling into each depends on regional development, pin-point accurate marketing to turn wants into needs, and taking advantage of what appear to be future trends toward globalization. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

If today you were to take literally that old adage, Follow the money, you could well end up in China! As the world's largest economy, China presents unprecedented opportunity for anybody who can crack its markets. To do so, however, you need to understand something about the people behind those markets. This book provides that knowledge! By taking a close look at the early practitioners of the modern urban lifestyle--the consumers who are adopting products, services, and brands as part of their identities--authors LiAnne Yu, Cynthia Chan and Christopher Ireland show the rest of us how we can associate our brands with this trend and achieve success in this wildly lucrative region.

Being cool and alternative in post-Maoist China is all about making one's own decisions--and nowhere is this more evident than in the four key industries this book is organized around: style, food, home life, and mobility. After a brief primer on what's cool in China today, the authors show how the modern urban lifestyle is revolutionizing the markets for fashion, cosmetics, personal care, food, media, appliances, decor, transportation, travel, and mobile devices.

About the Author

LiAnne Yu is a partner and strategic director at Cheskin, an international marketing and consulting firm, where she specializes in ethnographic research to understand consumer behaviors. She first visited China as an exchange student at Bejing University in 1990 and has returned regularly since then.

Cynthia Chan was born and raised in Hong Kong when it was still a colony of the United Kingdom. She is now a strategic director at Cheskin, where she guides clients on inter-cultural consumer insights.

Cheskin Principal Christopher Ireland is regarded by many of her Fortune 500 clients as one of the leading thinkers in the area of market trends and consumer change. She has been studying China’s emerging consumer market since the mid-1990s.

Product Details

ISBN:
9780321453440
Author:
Yu, Lianne
Publisher:
New Riders Publishing
Author:
Ireland, Christopher
Author:
Chan, Cynthia
Subject:
Marketing - General
Subject:
Popular Culture
Subject:
Commerce
Subject:
China - Economic conditions - 2000-
Subject:
China Commerce.
Subject:
Business;Marketing
Copyright:
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
August 2006
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
152
Dimensions:
9.06x7.06x.30 in. .74 lbs.

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Business » International

China's New Culture of Cool (07 Edition) Used Trade Paper
0 stars - 0 reviews
$14.00 In Stock
Product details 152 pages New Riders Publishing - English 9780321453440 Reviews:
"Publishers Weekly Review" by , "In this dispatch from China, the authors shape the post-Maoist Chinese economic rise in terms of the youth market, 'a generation of early adopters, happily leaving a less colorful past behind and embracing all that business, technology, and commerce promise to deliver.' The authors make clear that whether trendsetters are care-free teens or entrepreneurs in their mid-20s and 30s, the new generation will drive consumer growth in the years ahead. In focused, detailed chapters, the authors address topics such as fashion, food, housing and transport, 'fundamental necessities (that) have evolved into expressions of lifestyle,' and devote a whole chapter on individual profiles of modern Chinese youths. Sections on fashion encompass everything from clothing to the evolving perceptions of beauty and the science of looking good, including the Miss Artificial Beauty pageant-where all the contestants have had cosmetic surgery. Incorporated throughout the book are color photographs depicting new urban centers and shopping complexes. Anyone familiar with the capitalist economy currently en vogue in the so-called Middle Kingdom-or who hopes to successfully conduct business there in the future-should appreciate this book." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by , If today you were to take literally that old adage, Follow the money, you could well end up in China! As the world's largest economy, China presents unprecedented opportunity for anybody who can crack its markets. To do so, however, you need to understand something about the people behind those markets. This book provides that knowledge! By taking a close look at the early practitioners of the modern urban lifestyle--the consumers who are adopting products, services, and brands as part of their identities--authors LiAnne Yu, Cynthia Chan and Christopher Ireland show the rest of us how we can associate our brands with this trend and achieve success in this wildly lucrative region.

Being cool and alternative in post-Maoist China is all about making one's own decisions--and nowhere is this more evident than in the four key industries this book is organized around: style, food, home life, and mobility. After a brief primer on what's cool in China today, the authors show how the modern urban lifestyle is revolutionizing the markets for fashion, cosmetics, personal care, food, media, appliances, decor, transportation, travel, and mobile devices.

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