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Other titles in the Voices That Matter series:
Business Playground: Where Creativity and Commerce Collide, the (Voices That Matter)by Dave Stewart
Synopses & Reviews
FOREWORD by legendary business icon, Virgin's Richard Branson
"Every child is an artist. The problem is how to remain an artist once we grow up."
In today's flat world, business as usual no longer cuts it. Anyone can compete on quality, price and timing. So what's the secret weapon that will boost your business over and above the competition?
But far too often creativity is sidelined and the energy and excitement that go along side it are subdued.
The Business Playground will change all that!
Prodigious musician, producer and entrepreneur Dave Stewart, and advertising and branding guru Mark Simmons show you how to rediscover your creativity. Through a quirky selection of idea-inducing games and stimulating stories you'll be able to bring your workplace back to life.
Be inspired by creative conversations with legendary Mick Jagger, Tony Award winning director Matthew Warchus, and Microsoft co-founder Paul Allen. And learn from innovative companies like Google, NASA and Nokia.
Unleash your amazing creative potential and get ready to play!
What they say about Dave Stewart:
"If you are an entrepreneur and you spend time with Dave, you will know exactly what your next business idea should be, if you are a philosopher and you get talking to Dave, your mind will suddenly have clarity like never before. If you are a student and you listen to Dave, immediately you will believe in yourself and know exactly what you need to do next. Dave is a creative genius."
-Simon Fuller, Founder and CEO of 19 Entertainment and creator of American Idol
"Captain Dave is a dreamer and a fearless innovator, a visionary of high order, very delicately tractable on the surface but beneath that, he’s a slamming, thumping, battering ram, very mystical but rational."
"Dave is who we all want to be – living his dream and actually changing the world every day with his gentle inspirational genius."
-Janice Vandenbrink, Senior Vice President of Global Systems at Visa International
"Dave is a truly extraordinary blend of creative genius and business person with flair."
-Rita Clifton, Chairman of Interbrand
"Real creativity has me in awe, and Dave Stewart is one of the most thrilling creative minds I have ever met."
Anita Roddick, Founder of The Body Shop
"When I met Dave he talked for 12 hours about the impact of digitalizationon the production and distribution of media. As a banker, I didn’t know what the hell he was talking about - nor did anyone else. Over the next five years, we all found out."
-Michael Philipp, Chairman and Executive Board Member of Credit Suisse Europe, Middle East And Africa
"For over 30 years I have been working with creative people the world over; but none compare with Dave. His creative cup overflows with originality, profusion and, most importantly, generosity. He is undoubtedly a genius"
-Andy Law, Worldwide Chairman, The Law Firm
"Jack of All Trades Master of All of Them”
"He’s a One Man Advertising Think Tank”
-The Daily Telegraph
What they say about Mark Simmons and Punk Marketing:
"Blunt, fair, fearless and outrageous – just like the marketing style they espouse."
"Punk' reads like the insider wisdom your tattooed brother gave during your first nose-piercing session: 'Don’t show Mom, but the girls at school will dig it.'”
"Taken together, their anecdotes show that truly original, engaging, and— most important — surprising ads will always prevail, whether they’re labeled punk or not.”
"The Business Playground" reminds us that instilling a good dose of humor and a bit of fun and games to the process is one of the most powerful creative tools an organization has to driving performance, collaboration and shareholder value in a highly demanding environment."--Stephen Davis, President, Hasbro Studios.
The Business Playground is the definitive guide to creativity and innovation
Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers.
The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking.
Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book.
The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to:
Join in the fun with the Business Playground Facebook community at: www.facebook.com/businessplayground
FOREWORD by legendary business icon, Virgin's Richard Branson
As we grow up, most of us lose our creativity. We learn that facts and logic are what count in business and that creativity is best left to "arty types." But business is changing. In a flatter world, it's big ideas that differentiate one product from another. Innovation and imagination are needed more than ever to appeal to choice overloaded consumers. We need to rediscover the creativity we had as children.
Written by Dave Stewart, an international rock star (Eurythmics) and successful entrepreneur who understands the impact of creative thinking in business, The Business Playground shows why business needs creative thinking to compete in today's economy and tells the fascinating stories of people and companies who have used their ingenuity as a platform for success. And it also goes a step further, stimulating and inspiring you to unleash your own creativity and sense of play, using games, puzzles, illustrations, and practical exercises.
About the Author
Dave Stewart is founder and chairman of Weapons of Mass Entertainment, an idea factory described by the LA Times as 'a media company for the new world’. A multimedia entrepreneur, his career spans more than 25 years and over 100 million album sales. As well as being one half of Eurythmics with Annie Lennox, Stewart has worked with some of the best including Bono, Mick Jagger, Gwen Stefani, Sinead O’Connor, Tom Petty and Bob Dylan, winning best songwriter and best producer 4 times as well as numerous Grammy and Life Time Achievement Awards. Described by Dylan as ‘a fearless innovator’, Stewart was recently named one of the 100 Most Creative People in Business by Fast Company Magazine. Stewart is an acclaimed public speaker and regularly advises businesses on creativity and innovation. He is a key advisor to mobile phone giant Nokia, where he has the unique title of ‘change agent’, and has created a number of game-changing ventures in the entertainment industry. Stewart is an accomplished photographer and filmmaker, and also makes a mean vodka martini.
Mark Simmons is a branding expert, innovator and the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution. Over the past twenty years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an adviser to the Bill & Melinda Gates Foundation and Al Gore’s Alliance for Climate Protection, and is the co-founder of useless.org, a social enterprise dedicated to helping people use less and give more. Mark frequently speaks at conferences about creativity, marketing and branding. He passionately believes in the power of ideas to make a positive difference in business and society and works with organizations around the world to put this into practice. Follow Mark on Twitter: @markjcsimmons.
Table of Contents
Foreword by Richard Branson
Why business needs creativity
CHAPTER 1: HOW TO PLAY
When we unleash our natural creative potential, anything is possible.
CHAPTER 2: IDEA SPAGHETTI
Having lots and lots of ideas increases the chance of having some really great ones.
CHAPTER 3: SCAVENGERS
Always on the hunt for things to innovate.
CHAPTER 4: THE ANSWER IS IN THE QUESTION
Why getting the best answer means asking the right questions in the first place.
CHAPTER 5: LEFT BRAIN, MEET MR RIGHT
Helping the two halves of our brains work together.
CHAPTER 6: BRAIN FLASH
Using visualisation to come up with creative solutions.
CHAPTER 7: THE IDEA COMMUNE
Working (and playing) with others to come up with ideas.
CHAPTER 8: FAR OUT
Think big and don't let the truth get in the way of a good story.
CHAPTER 9: SHOE SWAPPER
Looking at problems from different perspectives.
CHAPTER 10: CONNECTED
The art of putting unconnected things together to create something completely new.
CHAPTER 11: KILL THE IDEA
Choosing which ideas to focus our time, money and energy on.
CHAPTER 12: BLAST OFF!
Creating environments that put creativity into orbit.
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