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Other titles in the Voices That Matter series:
Design by Nature: Using Universal Forms and Principles in Design (Voices That Matter)by Maggie Macnab
Synopses & Reviews
In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications.
Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature’s patterns and shapes into your work for more meaningful design.
By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience.
Book News Annotation:
This interesting and colorful volume on design explores the natural environment as inspiration and instructional aid, providing critical analysis of form, color, texture and composition as drawn from the world outside. The work discusses both theory and practice, and provides practical exercises and detailed sidebars on key elements of visual design. Numerous full color illustrations and technical drawings support the text. Macnab teaches design theory at the University of New Mexico, Albuquerque. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
The designer who understands a broad range of relationships can often create more aesthetic, effective, and relevant visual communications. This is particularly of interest to designers and students who want to take an active role in creating communications that encompass the common experience of being part of nature. In Design by Nature, author Maggie Macnab will guide readers though a series of unexpected a-ha moments that describe relationships among nature, art, science, technology, and design.
Through explanation and example, readers will learn about natural processes, consisting of familiar patterns and shapes that are often taken for granted, but can be used quite effectively in visual messaging. They will explore the principles all human beings know and share at a very deep level--and that all humans can relate to as intuitive tools to understand the world--and in so doing, learn to incorporate nature's patterns and shapes into their visual design. Less visible and common connections, for example, quazicrystalline formations and their relationships to highly ordered tessellating forms, will also be described.
Each chapter includes definitions of new terms introduced in the chapter; a designer profile featuring a well-known designer discussing key concepts; and plenty of examples and exercises so readers can grasp the design concepts they are learning and put them into practice.
About the Author
Maggie Macnab has been creating iconic logos and graphic design since the early 1980s, fueled by her passion for nature and her love of design and the creative problem-solving process. Maggie’s work has been recognized by Communication Arts, Print magazine, Step-by-Step Graphics, the American Advertising Federation, the New York Art Directors Club, and the AIGA. She speaks at conferences and schools in the United States and abroad, has owned Macnab Design since 1981, and teaches design theory at the University of New Mexico and Santa Fe University of Art and Design. She is the author of Decoding Design: Understanding and Using Symbols in Visual Communication.
Visit www.designbynaturebook.com for additional exercises and information.
Table of Contents
Memory: Remembering What We Know
Chapter 1 Aesthetics: Enjoy the Ride
Chapter 2 Efficiency: Go with the Flow
Chapter 3 Nature's Ethics: Everyone’s Business
Matter: Understand and Create
Chapter 4 Patterns: Nature's Dynamics
Chapter 5 Shapes: Nature's Vocabulary
Chapter 6 The Elements: Nature's Sensuality
Motion: The Experience Enhanced
Chapter 7 Structure: Building Beauty
Chapter 8 Symmetry: A Balancing Act in Two or More Parts
Chapter 9 Messaging: A Meaningful Medium
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