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The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Voices That Matter)by Neal Cabage
Synopses & Reviews
It is easier to start a business now than at any time in modern history, particularly an online business. The cost and complexity of launching a startup have fallen precipitously compared to even a decade ago, but there are clear challenges that result from this new dynamic. Because it’s so inexpensive to start a business online, a lot of people are doing it. In fact, if you’ve spent any time digging for that great unexploited online opportunity, you’ve likely already realized how difficult it is to find. If that was not enough, you're not just competing with other ambitious startups in your own backyard—you’re up against every ambitious startup around the world.
The purpose of this book is to provide a conceptual roadmap for addressing these challenges. We discuss the process of finding and validating opportunities, strategic alignment with competitors and external forces, and actionable advice for setting up a business, building a team, and developing a product. We’ll walk you through the entire process, from making the first decision to become an entrepreneur to launching your first online business, and we’ll tackle the significant strategic challenges along the way.
Why do some startups succeed while other do not?
In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:
This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.
Online startups are exploding and an entire subculture has formed out of this phenomenon. And it shouldn't be a surprise with so much media coverage of billionaire startup founders. Indeed, the dot-com founder is today's rock star, inspiring hundreds of thousands to follow their path.
It is now easier to start a business than at any time in history; particularly an online business. The cost and complexity of doing so has fallen precipitously. You no longer need an office, a phone system, a climate controlled room and in many cases, you don’t even need to write a lot of the core software your business will depend upon; just plug into the cloud. And access to capital to grow your business has never been easier; particularly if you’re interested in joining one of the many tech accelerator programs sprouting up across the country.
Despite all of these advantages, there are clear challenges that result from this new dynamic. This book addresses these challenges and provides a conceptual framework for solving the problems along the way, helping startup entrepreneurs by smoothing the path and improving their odds of success.
About the Author
Neal Cabage is the Founder and Managing Director of Enlogica.Inc, a digital consulting agency located in Los Angeles, which provides technology solutions and leadership for clients like Macy’s, Disney, AIG Sun America and numerous startups. After completing his studies at University of Washington and New York University, Neal leads and advises teams in the development of interactive media & enterprise-class software. Along the way he started and sold two online businesses, providing a considerable background in product strategy and Internet marketing. In his free time Neal enjoys writing for his blog Iteratively.com. His writing has been featured on popular blogs such as VentureBeat and SEOMoz.
Sonya Zhang is a professor at College of Business Administration, California State Polytechnic University, Pomona. She holds a Ph.D. in Information Systems and Technology from Claremont Graduate University, a M.S. in Computer Science and a MBA from Illinois State University. With her diverse academic background and over seven years of industry experience in software development and project management, Sonya brings unique insights and expertise in bridging the gap between business and technology. Her research interests focus on Web Analytics and Optimization, E-Commerce, and Internet Entrepreneurship. She has published numerous articles in top journals and presented her research at leading international conferences.
Table of Contents
Chapter 1 Why Become an Entrepreneur?
Chapter 2 What’s the Big Idea?
Chapter 3 Do Your Research
Chapter 4 Timing Is Everything
Chapter 5 Competition and Positioning
Chapter 6 Business Models
Chapter 7 Setting Up Your Business
Chapter 8 Developing Your Product
Chapter 9 Going to Market
Chapter 10 Optimization
About the Authors
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