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Other titles in the Managerial Communication series:
Writing and Presenting a Business Plan (06 - Old Edition)by James O'rourke
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
This text, written by Carolyn A. Boulger, reviews the entire process of writing and presenting a business plan. From idea generation to feasibility analysis, and from writing the plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. It also offers guidance on meeting with investors and getting funding for the new venture, and provides numerous samples of effective plans and presentations.
Book News Annotation:
"You can't think outside the box if you haven't learned to think inside it first." Boulger (U. of Notre Dame) begins her business planning guide with this Donald Trump quote, and by noting that the high-tech bust of 2001 underscored entrepreneurs' need for sustainable business models. Drawing on her experience teaching management communication and mentoring start-ups, she maps out business plan development and implementation. Appendices include a sample plan and list of business plan competitions worldwide.
Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)
About the Author
James S. O'Rourke teaches management and corporate communication at the University of Notre Dame, where he is Founding Director of the Eugene D. Fanning Center for Business Communication and Concurrent Professor of Management. In a career spanning four decades, he has earned an international reputation in business and corporate communication. Business Week magazine has twice named him one of the "outstanding faculty" in Notre Dame's Mendoza College of business. His publications include MANAGEMENT COMMUNICATION: A CASE-ANALYSIS APPROACH from Prentice-Hall, now in second edition, and BUSINESS COMMUNICATION: A FRAMEWORK FOR SUCCESS from Thomson Learning. Prof. O'Rourke is also senior editor of an eight-book series on Managerial Communication and is principal author or directing editor of more than 100 management and corporate communication case studies. Prof. O'Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a Ph.D. in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments at the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ's College, Cambridge University in England during the 1970s. Prof. O'Rourke is a member and trustee of The Arthur W. Page Society, a member of the Reputation Institute, and the Management Communication Association. He is also a regular consultant to Fortune 500 and mid-size businesses throughout North America. Dr. Karlson is Associate Vice President for Graduate, Weekend, and Accelerated programs at College of Notre Dame of Maryland. From 1996 through 2005, she taught management communication and entrepreneurship courses in the Mendoza College of Business at the University of Notre Dame. Dr. Karlson serves as an advisor to the Gigot Center for Entrepreneurial Studies, where she mentors finalist teams of undergraduates, graduate students, and Notre Dame alumni in annual business plan competition events. She has worked as a business reporter and editor for regional and national publications, and in public relations and university development as an editor and grant writer. She is the author of e-technology and the Fourth Economy (SouthWestern College Publishing, 2003), and is the author of the first edition of "Writing and Presenting a Business Plan." She holds a Mass Media Ph.D. from Michigan State University, a Master of Science in Journalism from Columbia University, and a Bachelor of Arts from Simmons College in Boston.
Table of Contents
1: What To Do With That Great Idea. 2: Can This Really Work? 3: Roll Up Your Sleeves And Start Writing. 4: Show Your Plan To The World. 5: Talk And Listen To Those Who Can Help.
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