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Other titles in the Managerial Communication series:
Module 6 : Writing and Presenting a Business Plan (2ND 09 Edition)by James S. O'rourke
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
From idea generation to feasibility analysis, and from writing the business plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. The authors offer guidance on meeting with investors and getting funding for the new venture, and provide numerous samples of effective plans and presentations.
About the Author
Professor Boulger teaches business and management communication courses on the undergraduate and MBA levels in the Mendoza College of Business, as well as entrepreneurship electives. She also teaches online courses in business communication and strategic communication for not-for-profit organizations. Additionally, Professor Boulger serves as an advisor to the Gigot Center for Entrepreneurial Studies, where she coaches finalist teams of undergraduates, graduate students, and Notre Dame alumni in annual business plan competition events. She has worked as a business reporter and editor for regional and national publications, and in public relations and university development as an editor and grant writer. She is the author of e-technology and the Fourth Economy (SouthWestern College Publishing, 2003), and recently finished a textbook on writing and presenting business plans.
Table of Contents
Introduction: Documents as Visual Communication. 1. Who Do You Want to Be? 2. From Ideas To Action. 3. Write Your Way Into Business. 4. Once You've Got It, Flaunt It. 5. Take Your Plan On The Road.
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