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Module 6 : Writing and Presenting a Business Plan (2ND 09 Edition)

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Module 6 : Writing and Presenting a Business Plan (2ND 09 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

From idea generation to feasibility analysis, and from writing the business plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. The authors offer guidance on meeting with investors and getting funding for the new venture, and provide numerous samples of effective plans and presentations.

About the Author

Professor Boulger teaches business and management communication courses on the undergraduate and MBA levels in the Mendoza College of Business, as well as entrepreneurship electives. She also teaches online courses in business communication and strategic communication for not-for-profit organizations. Additionally, Professor Boulger serves as an advisor to the Gigot Center for Entrepreneurial Studies, where she coaches finalist teams of undergraduates, graduate students, and Notre Dame alumni in annual business plan competition events. She has worked as a business reporter and editor for regional and national publications, and in public relations and university development as an editor and grant writer. She is the author of e-technology and the Fourth Economy (SouthWestern College Publishing, 2003), and recently finished a textbook on writing and presenting business plans.

Table of Contents

Introduction: Documents as Visual Communication. 1. Who Do You Want to Be? 2. From Ideas To Action. 3. Write Your Way Into Business. 4. Once You've Got It, Flaunt It. 5. Take Your Plan On The Road.

Product Details

ISBN:
9780324584226
Author:
O'rourke, James S.
Publisher:
Cengage Learning
Editor:
O'Rourke, James
Author:
O'Rourke, James S., IV
Author:
O'Rourke, James S.(James S. O'Rourke)
Author:
O'Rourke
Author:
Karlson, Carolyn Boulger
Author:
Boulger, Carolyn Ann
Author:
O'Rourke, James S.
Subject:
Business Communication - General
Subject:
Business Communication
Subject:
New Business Enterprises
Subject:
Business planning
Subject:
business communication;managerial communication
Subject:
Proposal writing in business
Subject:
managerial communication
Copyright:
Series:
Managerial Communication
Series Volume:
06
Publication Date:
January 2008
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
144
Dimensions:
10.60x8.40x.30 in. .75 lbs.

Related Subjects

Business » Communication

Module 6 : Writing and Presenting a Business Plan (2ND 09 Edition) Used Trade Paper
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$42.00 In Stock
Product details 144 pages South Western Educational Publishing - English 9780324584226 Reviews:
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