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World War 3.0: Microsoft and Its Enemiesby Ken Auletta
Synopses & Reviews
The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrainfirst and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye-or the time it has taken slogans such asThe Internet changes everything to go from hyperbole to banality-creative destruction has wracked the global economy on an epic scale.
No one has been morepowerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank them-whether Netscape or Sony or AOL Time Warner or Sun or AT&T orLinux-based companies that champion the open-source movement or some college student hacking in his dorm room-Microsoft has waged holy war on all foes, leveraging its imposing strengths.
InWorld War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the UnitedStates government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superbwriterly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.
From the Hardcover edition.
The best-selling author of Greed and Glory on Wall Street presents a provocative look at the government's antitrust trial of Microsoft, the company's defeat in court, and the implications of the case for Microsoft, its rivals, and the new high-tech, Internet economy. 75,000 first printing.
After nearly a decade covering the converging information industries for The New Yorker, Ken Auletta found himself presented with the most important antitrust trial in modern history, a trial that will put its defining stamp on the digital age, pitting the richest company and man on earth against a fascinating government legal team egged on by Microsoft's many enemies. But Auletta did not merely chronicle the compelling courtroom drama as Bill Gates and his all-star legal team went down in humiliating defeat, done in partly by their own hubris. This book contains stunning revelations about what happened in court, including the rage Gates could not contain when he confronted his most powerful foe: the government. Beyond the trial, this is the story of an up — for-grabs global information economy, of a climate of historically unparalleled frenzy and hype, in which the driving fear — that on the road ahead, you're either there first or you're carrion for the birds — has infected everyone. Auletta uses the trial as a narrative clothesline, hanging on it the stories of Microsoft's rivals — Steve Case and AOL, Nobuyuki Idei and Sony, Rob Glaser and RealNetworks, Lewis Gerstner and IBM, Scott McNeally and Sun Microsystems — all of whom maneuver to supplant Bill Gates. The fierce courtroom confrontation becomes a prism for viewing the bitter war for the future that is raging between the most successful companies on earth. World War 3.0 defines and explains the Internet age and where it is taking us, even as it chronicles the age's greatest trial.
About the Author
Ken Auletta as been the "Annals of Communication" columnist for The New Yorker since 1992. He is the author of seven previous books, including three national bestsellers. In ranking him as America's premier media critic, the Columbia Journalism Review concluded, "No other reporter has covered the new communications revolution as thoroughly as has
He has written for various newspapers and magazines and appeared regularly as a television interviewer and analyst. He started writing for The New Yorker in 1977.
He grew up in Coney Island and now lives in New York City with his wife and daughter.
Table of Contents
Chronology — Prologue Gilded Victim — The Prosecutors — Hard Core — The First Pitch — Opening Salvos — The Government's Story — Microsoft's Hole Gets Deeper — Spin — The Real Bill Gates — Children at Play — Elephants and Mice — Microsoft's Witnesses Speak — Nerds in the Bunker — Spring Break — Exile — The Trial's Final Innings — The Trial Pauses, the Planet Doesn't
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