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The Power of Nice: How to Conquer the Business World with Kindness

by and

The Power of Nice: How to Conquer the Business World with Kindness Cover

ISBN13: 9780385518925
ISBN10: 0385518927
Condition: Standard
Dustjacket: Standard
All Product Details

 

Synopses & Reviews

Publisher Comments:

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In todays interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.

Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.

Review:

"With a foreword by Jay Leno, how could this not be a nice book? Coauthors Thaler and Koval submit their own success in the cutthroat world of advertising as evidence that nice girls can finish first while taking home more than a dozen Clio awards along the way. Following up their bestselling look at creating compelling marketing strategies — Bang! — they turn most truisms about business inside out, arguing that good deeds are returned, not punished. Warning against a me vs. you mentality, they even suggest helping opponents as a good way to boost a career. Game face on? Thaler and Koval say, take it off. Being genuine, they explain, produces much better results. From crediting their friendly building security guard for helping them sign new clients to recommending chocolate as an accompaniment to presentation materials and invoices, they build their case for using little gestures to get you what you want. Though a lively and pleasant read, this is not a cutesy little bonbon of a book. Well thought-out and crisply presented, it offers key principles, case studies and exercises to help make niceness habitual. Some exercises, like turning personal disappointment into positive energy, are even quite therapeutic. (Sept.)" Publishers Weekly (Copyright Reed Business Information, Inc.)

Synopsis:

Thaler and Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Challenging the mean-spirited "me or you" mentality, they show that "nice" companies have lower employee turnover, lower recruitment costs, and higher productivity.

Synopsis:

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In todays interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.

Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.

About the Author

LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.

What Our Readers Are Saying

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Average customer rating based on 3 comments:

arosante, January 8, 2007 (view all comments by arosante)
This book clearly outlines the formula for success. I've been practicing the "power of nice" for a few years and can say that having tried the opposite approach, I count this philosophy and practice with every ounce of attainment in my business and personal life. It's fantastic to see other businesspeople doing the same. The fact that the authors are at the helm of a billion dollar ad agency which is one of the fastest growing in the US is just icing on the cake! As they say, the proof is in the pudding.
Was this comment helpful? | Yes | No
(8 of 14 readers found this comment helpful)
seagull94, October 12, 2006 (view all comments by seagull94)
A Must Read! 10/12/06
I received "The Power of Nice" as part of a Bzz Agent campaign. I am hooked on this wonderful little book. It is based on the six principles of nice which are very similar to things our mothers taught us as children. It is sort of The Golden Rule in a business context. Linda Kaplan and Robin Koval have put together a business book that also translates perfectly into everday life. I'm buying this for everyone I know!

Was this comment helpful? | Yes | No
(9 of 16 readers found this comment helpful)
deathbycats, September 14, 2006 (view all comments by deathbycats)
We're often told being nice if for losers. Surprise! It turns being nice is actually the best way to get to ahead! In a increasingly cold, impersonal world it's the nice guy who stands out. Full of great suggestions for getting to the top and staying there, without being a jerk.
Was this comment helpful? | Yes | No
(10 of 19 readers found this comment helpful)
View all 3 comments

Product Details

ISBN:
9780385518925
Author:
Linda Kaplan Thaler and Robin Koval
Publisher:
Broadway Business
Foreword by:
Leno, Jay
Foreword:
Leno, Jay
Author:
Thaler, Linda Kaplan
Author:
Kaplan Thaler, Linda
Author:
Koval, Robin
Subject:
Leadership
Subject:
Success
Subject:
Management - General
Subject:
Business Life - General
Subject:
Success -- Psychological aspects.
Subject:
Leadership -- Psychological aspects.
Subject:
General Business & Economics
Subject:
Business Writing
Copyright:
Publication Date:
20060931
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
144
Dimensions:
7.70x5.31x.61 in. .50 lbs.

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Related Subjects


Business » General
Business » Human Resource Management
Business » Management
Business » Personal Skills
Business » Writing
Health and Self-Help » Psychology » General

The Power of Nice: How to Conquer the Business World with Kindness Used Hardcover
0 stars - 0 reviews
$3.95 In Stock
Product details 144 pages Currency - English 9780385518925 Reviews:
"Publishers Weekly Review" by , "With a foreword by Jay Leno, how could this not be a nice book? Coauthors Thaler and Koval submit their own success in the cutthroat world of advertising as evidence that nice girls can finish first while taking home more than a dozen Clio awards along the way. Following up their bestselling look at creating compelling marketing strategies — Bang! — they turn most truisms about business inside out, arguing that good deeds are returned, not punished. Warning against a me vs. you mentality, they even suggest helping opponents as a good way to boost a career. Game face on? Thaler and Koval say, take it off. Being genuine, they explain, produces much better results. From crediting their friendly building security guard for helping them sign new clients to recommending chocolate as an accompaniment to presentation materials and invoices, they build their case for using little gestures to get you what you want. Though a lively and pleasant read, this is not a cutesy little bonbon of a book. Well thought-out and crisply presented, it offers key principles, case studies and exercises to help make niceness habitual. Some exercises, like turning personal disappointment into positive energy, are even quite therapeutic. (Sept.)" Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by , Thaler and Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Challenging the mean-spirited "me or you" mentality, they show that "nice" companies have lower employee turnover, lower recruitment costs, and higher productivity.

"Synopsis" by , Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In todays interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.

Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.

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