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    Original Essays | July 14, 2015

    Joshua Mohr: IMG Your Imagination, Your Fingerprint

    When I was in grad school, a teacher told our workshop that if a published novel is 300 pages, the writer had to generate 1,200 along the way. I... Continue »
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      All This Life

      Joshua Mohr 9781593766030

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2 Burnside Business- Marketing

In Pursuit of Elegance: Why the Best Ideas Have Something Missing


In Pursuit of Elegance: Why the Best Ideas Have Something Missing Cover


Synopses & Reviews

Publisher Comments:

What made the Sopranos finale one of the most-talked-about events in television history?

Why is sudoku so addictive and the iPhone so darn irresistible?

What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?


In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that whats “not there” often trumps what is.

In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.

About the Author

MATTHEW E. MAY is the author of the critically acclaimed The Elegant Solution, which won the Shingo Research Prize for Excellence. A popular speaker, he lectures to corporations, governments, and universities around the world, and is currently Senior Lecturer on Creativity and Innovation at Pepperdine University Graduate School of Business. He spent nearly a decade as a close adviser to Toyota, and his articles have appeared in national publications such as USA Today, Strategy+Business, and Quality Progress. He has appeared in The Wall Street Journal and on National Public Radio. A graduate of the Wharton School of Business, he lives in Southern California.

Product Details

May, Matthew E
Crown Business
Foreword by:
Kawasaki, Guy
Kawasaki, Guy
May, Matthew E.
Kawasaki, Guy
Decision Making & Problem Solving
Creative Ability
General Business & Economics
Edition Description:
Trade paper
Publication Date:
Grade Level:
7.96x6.54x.52 in. .38 lbs.

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Related Subjects

Arts and Entertainment » Humor » General
Business » Marketing
Business » Strategy
Health and Self-Help » Psychology » General
Humanities » Philosophy » Aesthetics

In Pursuit of Elegance: Why the Best Ideas Have Something Missing Used Trade Paper
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