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Attitudes & Behavioral Decisionsby A. Upmeyer
Synopses & Reviews
This book summarizes significant empirical and theoretical work performed as part of a large-scale, cross-university research project concerning the relationship between attitudes and behavior. The contributions are more than just a compilation of research results. Rather, they are original syntheses of fresh empirical findings and an up-to-date exposition of the entire program of current work. Attitudes and Behavioral Decisions emphasizes the cognitive processes and cognitive structures that predispose a person's behavior, that accompany behavior, or that change as a result of prior behavior.
Book News Annotation:
Summarizes theoretical and empirical work that was performed in a large-scale, cross-university research project on the relationship between attitudes and behavior. The general goal is to attain explanations for the relationships between attitude and behavior and to improve the predictability of current predictor models.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
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