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Other titles in the Norton Professional Books series:
Crisis-Proof Your Practice: How to Survive and Thrive in an Uncertain Economyby Lynn Grodzki
Synopses & Reviews
Here, just at the right time, is Grodzki's latest addition to her work on the business side of therapy. With the same straightforward talk, good sense, and in-depth business knowledge that you have come to expect from her, Lynn Grodzki tackles the economic issues of the day and how they affect those of you in private practice.
Crisis-Proof Your Practice offers a practical 4-point plan for assessing the health of your private practice, targeting the areas that need the most help, and moving forward with confidence to evolve with the times and even grow a practice despite economic uncertainty. Whether you are a seasoned clinician or new to the business, this is one book you cannot afford to be without.
Book News Annotation:
Writing for new and seasoned clinicians alike in private therapy practice, Grodzki, a psychotherapist in full-time private practice, explains why psychotherapy practices are especially vulnerable during a recession, and offers concrete steps for practices in trouble, guidelines on when and how to grow or cut back, and a look at innovative practice models. Similar to a business plan, the book addresses major areas such as overall direction, finances, marketing, administration, and business positioning within the marketplace. But unlike a traditional business plan, the plan described here has four sequential stages for navigating a crisis, involving short-term and long-term strategies. Advice is given on cutting expenses, packaging services, maintaining an Internet presence, and choosing the right business model. Grodzki is a former business executive and a small business owner. She is the author of other books on business aspects of private therapy practice. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Dealing with the current recession and future market swings.
For the past decade--since the publication of her groundbreaking book Building Your Ideal Private Practice--Lynn Grodzki has been at the forefront of the movement to educate clinicians about the business of private practice, helping them at once to both love what they do and be as profitable as possible.
This book explains why psychotherapy practices are especially vulnerable to a recession and how to keep yours viable. It offers concrete steps for practices in trouble, guidelines on when and how to grow or cut back, and a look at the most future-forward practice models in use today.
About the Author
Lynn Grodzki, LCSW, MCC, is a psychotherapist in full-time private practice, a former business executive, and one of the leading business coaches in the US for small business owners. She specializes in working with change-agents: therapists, coaches, healers, and other service-oriented consultants who help others make change in their lives.
Through her workshops and writing, she has become a pioneer in the field of practice-building, helping non-business-oriented professionals develop their private practices. With Lynn's guidance, thousands of professionals now operate small businesses that offer them a high degree of integrity as well as enhanced financial success. Lynn lives and works in Silver Spring, Maryland and can be reached by email at: firstname.lastname@example.org.
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