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Brands: The Logos of Global Economy

by

Brands: The Logos of Global Economy Cover

 

Synopses & Reviews

Publisher Comments:

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what kinds of things are they? <BR>The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand <BR>Illustrated with many examples, the book argues that brands: <BR>* mediate the supply and demand of products and services in a global economy<BR>* frame the activities of the market by functioning as an interface<BR>* communicate interactively, selectively promoting and inhibiting communication between producers and consumers<BR>* operate as a public currency while being legally protected as private property in law<BR>* introduce sensation, qualities and affect into the quantitative calculations of the market<BR>* organize the logics of global flows of products, people, images and events. <BR>This book will be essential reading for students of sociology, cultural studies and consumption.

Synopsis:

The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This title considers the inter-related dimensions of the brand: as a form of intellectual property and as a medium of exchange in a global economy.

Product Details

ISBN:
9780415251839
Author:
LURY, CELIA
Publisher:
Routledge
Author:
Lury Celia
Location:
New York
Subject:
Marketing - General
Subject:
Marketing
Subject:
Brand name products
Subject:
Business names
Subject:
International marketing
Subject:
Globalization
Subject:
Globalization - Economic aspects
Subject:
Business;Marketing
Copyright:
Edition Description:
Includes bibliographical references and index.
Series Volume:
1
Publication Date:
September 2004
Binding:
TRADE PAPER
Language:
English
Pages:
208
Dimensions:
234 x 156 in.

Related Subjects

Business » General
Business » Management
Business » Marketing

Brands: The Logos of Global Economy New Trade Paper
0 stars - 0 reviews
$72.75 In Stock
Product details 208 pages Routledge - English 9780415251839 Reviews:
"Synopsis" by , The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This title considers the inter-related dimensions of the brand: as a form of intellectual property and as a medium of exchange in a global economy.
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