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25 Remote Warehouse Sociology- Media

Understanding Media

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Understanding Media Cover

 

Synopses & Reviews

Publisher Comments:

Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Synopsis:

When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Product Details

ISBN:
9780415255493
Author:
Mcluhan Marshal
Publisher:
Routledge
Author:
McLuhan Marshal
Author:
McLuhan, Marshal
Location:
London
Subject:
Communication
Subject:
Mass media
Subject:
Communication and technology.
Subject:
Medias
Subject:
Communication et technologie
Subject:
Media Studies
Subject:
Sociology-Media
Copyright:
Series Volume:
no. 2001-2723
Publication Date:
May 2001
Binding:
Hardcover
Language:
English
Pages:
400
Dimensions:
6.14x9.21x.94 in. 1.62 lbs.

Related Subjects

Business » Communication
Business » General
History and Social Science » Sociology » Media

Understanding Media New Hardcover
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$156.95 In Stock
Product details 400 pages Routledge - English 9780415255493 Reviews:
"Synopsis" by , When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
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