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Communication Research Measures: A Sourcebook

Communication Research Measures: A Sourcebook Cover

 

Synopses & Reviews

Synopsis:

This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Originally published by Guilford Press in 1994, now available from Routledge.

Synopsis:

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.

Originally published by Guilford Press in 1994, now available from Routledge.

Product Details

ISBN:
9780415871464
Publisher:
Routledge
Subject:
Communication
Author:
Sypher, Howard E.
Author:
Palmgreen, Philip
Author:
Rubin, Rebecca B.
Subject:
Communication Studies
Subject:
Methodology
Subject:
Research
Subject:
Intercultural Communications-General
Series:
Routledge Communication
Publication Date:
20090631
Binding:
TRADE PAPER
Language:
English
Pages:
326

Related Subjects

Business » Communication
History and Social Science » Economics » General
History and Social Science » Intercultural Communications » General
History and Social Science » Sociology » Reference and Methodology

Communication Research Measures: A Sourcebook
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Product details 326 pages Routledge - English 9780415871464 Reviews:
"Synopsis" by , This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Originally published by Guilford Press in 1994, now available from Routledge.

"Synopsis" by , The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.

Originally published by Guilford Press in 1994, now available from Routledge.

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