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Crisis Communications-student Workbook (4TH 11 Edition)

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Crisis Communications-student Workbook (4TH 11 Edition) Cover

 

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Publisher Comments:

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Product Details

ISBN:
9780415881777
Author:
Fearn-banks, Kathleen
Publisher:
Routledge
Author:
Fearn-Banks, Kathleen
Subject:
Intercultural Communications-General
Publication Date:
20101231
Binding:
TRADE PAPER
Language:
English

Related Subjects

Business » Communication
Business » Marketing
History and Social Science » Intercultural Communications » General
History and Social Science » Sociology » Media

Crisis Communications-student Workbook (4TH 11 Edition) Used Trade Paper
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