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Other titles in the Routledge Communication series:

Student Workbook to Accompany Crisis Communications: A Casebook Approach (Routledge Communication)

Student Workbook to Accompany Crisis Communications: A Casebook Approach (Routledge Communication) Cover

 

Synopses & Reviews

Publisher Comments:

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Product Details

ISBN:
9780415881777
Publisher:
Routledge
Subject:
Intercultural Communications-General
Author:
Fearn-Banks, Kathleen
Publication Date:
20101231
Binding:
TRADE PAPER
Language:
English

Related Subjects

» Business » Communication
» Business » Marketing
» History and Social Science » Intercultural Communications » General
» History and Social Science » Sociology » Media

Student Workbook to Accompany Crisis Communications: A Casebook Approach (Routledge Communication)
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