Essentials of Licensing Intellectual Property (Essentials)

Satisfies the longstanding need for a practical, down-to-earth guide to intellectual property licensing

Intellectual property licensing is one of the most crucial, and least understood, income drivers among inventors and high-tech companies. Written by acknowledged experts in the field, Essentials of Intellectual Property Licensing provides managers with a clear, concise overview of IP licensing. In practical, down-to-earth language it clearly explains licensing strategies; deal making; royalties and royalty rates; patent, trademark and copyright licenses; and basic contract law. Managers learn the significance of intellectual property licensing on their bottom lines, and how to value both established and new intangible technologies. And, with the help of case studies and plenty of real-world tips and techniques for structuring and negotiating the best deals, the authors outline a complete step-by-step process for developing and implementing an effective intellectual property program in virtually any type of enterprise.

Paul J. Lerner (Suffern, NY) is Senior Vice President and General Counsel of General Patent Corporation, an intellectual property management company. Alexander I. Poltorak is the founder and Chief Executive Officer of General Patent Corporation.

The authors (top executives of General Patent Corporation) present general rules of intellectual property licensing, writing in a plain language style in order to aid business executives and inventors in decision-making. After introducing basic contract law, the types of intellectual property, and licensing strategies, they present chapters on patent licenses, know-how and trade secret licenses, trademark licenses, royalties and royalty rates, policing and enforcement of licenses, and negotiating deals.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.

ALEXANDER I. POLTORAK, PHD, is founder and Chief Executive Officer of General Patent Corporation.

PAUL J. LERNER is Senior Vice President and General Counsel of General Patent Corporation.

Foreword.

Preface.

1. Introduction.

2. Basic Contract Law.

3. Intellectual Property Primer.

4. Licensing Strategies: The Carrot and the Stick.

5. Patent Licenses.

6. Know-how and Trade Secret Licenses.

7. Trademark Licenses.

8. Copyright Licenses.

9. Royalties and Royalty Rates.

10. Policing and Enforcement of Licenses.

11. Negotiating the Deal.

Appendices.

A. Checklist of Patent License Terms.

B. Royalty Rates by Industry.

C. Confidentiality and Nondisclosure Agreement.

D. Trademark License Agreement.

E. Patent License Agreement (Paid-Up).

F. Patent License Agreement (Running Royalty).

G. Software (End User) License Agreement.

H. Copyright License Agreement.

I. Technology License Agreement.

J. Georgia-Pacific Factors.

K. Agreement to Negotiate a License.

Epilogue.

Further Reading.

Index.