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Persuasion : Reception and Responsibility (11TH 07 - Old Edition)by Charles U. Larson
Synopses & Reviews
PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture — politics, mass media, advertising, and the Internet — as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose — the development of critical consumers of all forms of persuasion.
About the Author
Dr. Charles Larson received his Ph.D. from the University of Minnesota. He began teaching at Northern Illinois University in 1968 and continued in that position full time until May 2000. He then taught on part-time Emeritus status until 2002. In 2001, Dr. Larson and a former student started a full-service advertising agency, where Dr. Larson now devotes his full time when he's not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group and a choir.
Table of Contents
Part I: Theoretical Premises. 1. Persuasion in Today's Changing World. 2. Perspectives on Ethics in Persuasion. 3. Traditional and Humanistic Approaches to Persuasion. 4. Social Scientific Approaches to Persuasion. 5. The Making, Use, and Misuse of Symbols. 6. Tools for Analyzing Language and Other Persuasive Symbols. Part II: Identifying Persuasive First Premises. 7. Psychological Process Premises: The Tools of Motivation and Emotion. 8. Content or Logical Premises in Persuasion. 9. Cultural Premises in Persuasion. 10. Nonverbal Messages in Persuasion. Part III: Applications of Persuasive Premises. 11. The Persuasive Campaign or Movement. 12. Becoming a Persuader. 13. Modern Media and Persuasion. 14. The Use of Persuasive Premises in Advertising and IMC.
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