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The New Typography

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Synopses & Reviews

Publisher Comments:

"Probably the most important work on typography and graphic design in the twentieth century."—Carl Zahn, The Museum of Fine Arts, Boston

Synopsis:


Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.

About the Author

Jan Tschichold (1902–1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer. Robin Kinross is a London typographer. Richard Hendel is Design and Production Manager at University of North Carolina Press.

Table of Contents

Translator's Foreword—Ruari McLean

Introduction to the English-Language Edition—Robin Kinross

Foreword to the 2006 Edition—Richard Hendel

The New Typography

Product Details

ISBN:
9780520250123
Author:
Tschichold, Jan
Publisher:
University of California Press
Translator:
McLean, Ruari
Foreword by:
Hendel, Richard
Foreword:
Hendel, Richard
Author:
McLean, Ruari
Author:
Kinross, Robin
Author:
Hendel, Richard
Subject:
Typography
Subject:
Graphic Arts - Typography
Subject:
General Art
Subject:
General-General
Copyright:
Edition Number:
2
Edition Description:
Trade Paper
Series:
Weimar and Now: German Cultural Criticism
Series Volume:
8
Publication Date:
September 2006
Binding:
TRADE PAPER
Language:
English
Illustrations:
110 b/w illustrations, 38 three-color il
Pages:
286
Dimensions:
8.18x5.86x.54 in. 1.07 lbs.

Related Subjects

Arts and Entertainment » Art » General
Arts and Entertainment » Art » Typography
Computers and Internet » Desktop Publishing » General
History and Social Science » World History » General

The New Typography New Mass Market
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Product details 286 pages University of California Press - English 9780520250123 Reviews:
"Synopsis" by ,
Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.
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