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Domesticating the World: African Consumerism and the Genealogies of Globalization

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Synopses & Reviews

Publisher Comments:

This book boldly unsettles the idea of globalization as a recent phenomenonand#151;and one driven solely by Western interestsand#151;by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.

Synopsis:

and#147; Ingeniously stands the study of globalization and trade on its head.and#8221;and#151;Edward Alpers, Chair of Department of History, UCLA

About the Author

Jeremy Prestholdt is Assistant Professor History at the University of California, San Diego.

Table of Contents

List of Illustrations

Introduction: Histories and Globality

1. Similitude and Global Relationships: Self-Representation in Mutsamudu

2. The Social Logics of Need: Consumer Desire in Mombasa

3. The Global Repercussions of Consumerism: East African Consumers and Industrialization

4. Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar

5. Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar

6. Picturesque Contradictions: New Taxonomies of East Africa

Conclusion

Notes

Selected Bibliography

Index

Product Details

ISBN:
9780520254237
Author:
Prestholdt, Jeremy
Publisher:
University of California Press
Subject:
Consumer behavior
Subject:
Globalization
Subject:
Africa, Eastern
Subject:
Economics - Macroeconomics
Subject:
Africa - General
Subject:
Africa, east
Subject:
International Relations - Trade & Tariffs
Subject:
Economic History
Subject:
Consumer behavior - Africa, Eastern
Subject:
Globalization - Africa, Eastern
Subject:
World
Subject:
World History-General
Edition Description:
Trade paper
Series:
California World History Library
Series Volume:
06
Publication Date:
20071231
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
15 b/w photographs
Pages:
288
Dimensions:
9 x 6 x 0.63 in 14 oz

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Related Subjects

Business » History and Biographies
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Domesticating the World: African Consumerism and the Genealogies of Globalization New Trade Paper
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Product details 288 pages University of California Press - English 9780520254237 Reviews:
"Synopsis" by ,
and#147; Ingeniously stands the study of globalization and trade on its head.and#8221;and#151;Edward Alpers, Chair of Department of History, UCLA

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