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Original Essays | September 4, 2014

Edward E. Baptist: IMG The Two Bodies of The Half Has Never Been Told: Slavery and the Making of American Capitalism



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Business Research for Decision Making (with Infotrac ) with CDROM (Duxbury Applied)

Business Research for Decision Making (with Infotrac ) with CDROM (Duxbury Applied) Cover

 

Synopses & Reviews

Publisher Comments:

Ace the class and get prepared for the business world with BUSINESS RESEARCH FOR DECISION MAKING and its accompanying CD and online university library. With this easy-to-understand textbook, you'll see how new technology is changing the decision making process in todayÂ's world. From coverage of ethical issues in conducting research to how to analyze advancements and effects of data warehousing, data mining, and modeling, you'll find topics that'll prepare you for challenges you'll face on the job. And when you're ready to do your own research, you can save time, save money--and eliminate the trek to the library with the included access to InfoTrac College Edition, an online university library of more than 5,000 academic and popular magazines, newspapers, and journals.

Book News Annotation:

Progressing logically through the activities that are undertaken during the business research process, this textbook explains how managers identify a problem and develop a proposal, introduces the fundamentals of measurement and sampling design, and describes the primary data collection and analysis procedures used by researchers. The sixth edition adds a chapter on scientific inquiry and seven research cases. The CD-ROM contains data sets from cases and examples in the book.
Annotation 2004 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. Reflecting the ever-increasing changes in the tools and technology available today, the book includes recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). Overall, students and managers learn the fundamentals of conducting research and making good decisions based on the results. This new edition is available packaged with the SPSS Student Version Software.

About the Author

Duane L. Davis is Professor of Marketing at the University of Central Florida.

Table of Contents

Part 1: BUSINESS RESEARCH, KNOWLEDGE MANAGEMENT, AND SCIENTIFIC INQUIRY. 1. Business Research and Decision Making. 2. Information, Research, and Knowledge Management. 3. Scientific Inquiry. Part 2: BEGINNING THE BUSINESS RESEARCH PROCESS. 4. Secondary Data Collection in Business Inquiry. 5. Problem and Proposal Development and Management. Part 3: RESEARCH DESIGN. 6. Fundamentals of Research Design. 7. Foundations of Measurement. 8. Scaling and Instrument Design. 9. Sampling Design. Part 4: PRIMARY DATA COLLECTION (PDC). 10. PDC Using Survey Instruments. 11. PDC Using Observation, In-Depth Interviews, and Other Qualitative Techniques. Part 5: ANALYTICAL PROCEDURES. 12. Planning for Data Analysis. 13. Basic Analytic Methods. 14. Analysis of Variance and Regression Techniques. 15. Advanced Multivariate Analysis. Part 6: RESEARCH REPORTING AND EVALUATION. 16. Ethical Considerations in Business Research. 17. Research Reporting and Evaluation. RESEARCH CASES. Appendix A: A Practitioners Guide to Secondary Business Information Sources. Appendix B. Selected Statistical Tables. Index.

Product Details

ISBN:
9780534404826
Publisher:
South-Western College Pub
Subject:
Statistics
Author:
Davis, Duane L.
Subject:
Probability & Statistics - General
Copyright:
Edition Number:
6
Series:
Duxbury Applied
Publication Date:
July 2004
Binding:
Hardback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
1
Dimensions:
9.56x7.54x1.08 in. 2.42 lbs.

Related Subjects

Business » Marketing

Business Research for Decision Making (with Infotrac ) with CDROM (Duxbury Applied)
0 stars - 0 reviews
$ In Stock
Product details 1 pages South-Western Educational Publishing - English 9780534404826 Reviews:
"Synopsis" by , Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. Reflecting the ever-increasing changes in the tools and technology available today, the book includes recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). Overall, students and managers learn the fundamentals of conducting research and making good decisions based on the results. This new edition is available packaged with the SPSS Student Version Software.
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