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Announcing : Broadcast Communication Today (5TH 04 Edition)

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Announcing : Broadcast Communication Today (5TH 04 Edition) Cover

 

Synopses & Reviews

Publisher Comments:

This text presents an introduction to the mechanics, tools, and techniques of television and radio announcing. The text's clear and concise writing style and practical approach have been its consistent strengths and selling points.

Book News Annotation:

This textbook provides instruction and exercises designed to help the reader improve his/her speaking voice, understand the message, communicate effectively, conduct interviews, and manage a career. Specific attention is given to the skills related to radio announcing, news broadcasting, television appearances, and commercials. The authors have taught broadcasting and communications at the State University of New York-Oswego and Rowan University. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)

About the Author

Carl Hausman (Ph.D., the Union Graduate School; post-doctoral fellowship, New York University) is Associate Professor of Communications at Rowan University in Glassboro, New Jersey. Hausman is the author of 20 books, including nine on the mass media. He has worked as a radio producer, staff announcer, and freelance voice-over announcer. In addition to his experience in news and news management he has testified before Congress on media ethics issues.Philip Benoit (M.A., State University of New York, Oswego) is director of Public Affairs at Middlebury College in Middlebury, Vermont. Formerly the director of broadcasting at SUNY Oswego, Benoit has a broad background in radio, television, and public relations. He was executive officer of the American Forces Network in Europe and American Advisor to the Vietnamese Armed Forces Radio Network.Fritz Messere is Professor of Broadcasting and Telecommunications and chairman of Communication Studies at SUNY-Oswego. Messere has worked in radio and television and has an extensive background in production. He served as external assistant to FCC Commissioner Mimi Dawson and was the Faculty Fellow of the Annenberg Washington Program in Communication Policy Studies.Lewis B. O?Donnell (Ph.D., Syracuse University) is Professor Emeritus of Communication Studies at SUNY Oswego. O?Donnell, former president of a radio station ownership group, has worked in a variety of management and performance positions in radio and television. He has been awarded the Frank Stanton Fellowship by the International Radio and Television Society and the New York State Chancellor?s Award for Excellence in Teaching.

Table of Contents

Preface. Foreword. 1. The Communicator in Modern Media. 2. Improving Your Speaking Voice. 3. Understanding the Message. 4. Communicating the Message. 5. Radio Staff Announcing. 6. News Announcing Basics. 7. Television News Announcing. 8. The Craft of Interviewing. 9. Television and Radio Specialties. 10. Commercials and Acting. 11. Polishing Your Skills. 12. Career Advancement. Appendix A: Drill Material: News, Sports, Weather, and Miscellaneous Wire Service Copy. Appendix B: Drill Material: Scripts and Commercial Copy. Appendix C: Focus on Technique: Pronunciation by the book. Glossary. Suggested Readings. Index.

Product Details

ISBN:
9780534563103
Subtitle:
Broadcast Communicating Today (with InfoTrac)
Author:
Hausman, Carl
Author:
Ben
Author:
Benoit, Philip
Author:
sere, Frank
Author:
O'Donnell, Lewis B.
Author:
oit, Philip
Author:
Hausman, Carl
Author:
es M.
Author:
n, Carl
Author:
Hausman, Carl (Carl Hausman)
Author:
Messere, Fritz J.
Author:
Hausma
Author:
Cram101 Textbook Reviews
Author:
Messere, Frank
Publisher:
Cengage Learning
Location:
Belmont, CA
Subject:
Radio announcing
Subject:
Television announcing
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
Mass media
Subject:
Sociology-Media
Subject:
Education-General
Subject:
Film - General
Copyright:
Edition Number:
5
Series:
Wadsworth Series in Broadcast and Production
Series Volume:
71
Publication Date:
August 2003
Binding:
Hardback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
480
Dimensions:
10.60x6.42x.91 in. 2.06 lbs.

Related Subjects

Business » Communication
Business » General
History and Social Science » Sociology » Media

Announcing : Broadcast Communication Today (5TH 04 Edition) New Hardcover
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