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Iacocca

by Lee Iacocca

Comment on this title and you could win free books! Synopses & Reviews Read an Excerpt Comment on this title and you could win free books! ISBN13: 9780553384970 ISBN10: 055338497x All Product Details

 

Synopses & Reviews

Publisher Comments:

Hes an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didnt get mad, he got even. He led a battle for Chryslers survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Fords reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didnt know how to cash the check.

Synopsis:

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity and newsmaker, whose name symbolized integrity and know-how for millions of Americans.

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About the Author

Lee Iacocca is the former chairman of Chrysler Corporation and the author of Talking Straight and the autobiography Iacocca.

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Product Details

ISBN:

9780553384970

Author:

Iacocca, Lee

Publisher:

Bantam Books

With:

Novak, William

Author:

Novak, William

Subject:

Business

Subject:

Businessmen

Subject:

Automobile industry and trade

Subject:

Iacocca, Lee A

Subject:

Automobile industry and trade -- United States.

Subject:

Biography/Business

Edition Description:

Trade paper

Publication Date:

20070431

Binding:

TRADE PAPER

Grade Level:

General/trade

Language:

English

Illustrations:

Y

Pages:

384

Dimensions:

8.24x5.28x.88 in. .68 lbs.

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Related Subjects

Biography » Business
Business » Biographies

Iacocca New Trade Paper Lee Iacocca

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Product details 384 pages Bantam Books - 2007-04-00 English 9780553384970 Reviews:

"Synopsis" by Libri, He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity and newsmaker, whose name symbolized integrity and know-how for millions of Americans.