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This title in other editions

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All Cover

 

Synopses & Reviews

Publisher Comments:

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Synopsis:

In what is poised to be the seminal text on advertising, one of the country's most respected advertising and media critics offers a fascinating look at the 20 ads in the 20th century that have most shaped our buying decisions, our culture, and global language.

James Twitchell, preeminent scholar and author of the classic Adcult USA, deconstructs the ads that have most profoundly influenced our culture and marketplace, ads that have become signposts in our modern canon of consumerism. From Listerine's campaign of terror about halitosis to Nike's command to "Just Do It, " he examines the geniuses behind the ads and how and why they have indelibly entered our popular lexicon.

Synopsis:

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnums creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nikes “Just Do It,” Clairols “Does She or Doesnt She?,” Leo Burnetts invention of the Marlboro Man, Revlons Charlie Girl, Cokes re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

About the Author

JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He is an alumnus professor of English at the University of Florida.

Product Details

ISBN:
9780609807231
Author:
Twitchell, James B.
Publisher:
Broadway Books
Author:
Twitchell, James
Location:
New York
Subject:
Advertising & Promotion
Subject:
Popular Culture
Subject:
Advertising
Subject:
Popular Culture - General
Subject:
Business-Advertising
Edition Number:
1st paperback ed.
Edition Description:
Trade paper
Series Volume:
RN-531
Publication Date:
20011231
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
20 BandW PHOTOS
Pages:
240
Dimensions:
9.14x7.36x.66 in. .99 lbs.

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Related Subjects

Business » Advertising
Business » Marketing
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
Health and Self-Help » Health and Medicine » Womens Health
History and Social Science » Sociology » General

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All New Trade Paper
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Product details 240 pages Three Rivers Press (CA) - English 9780609807231 Reviews:
"Synopsis" by , In what is poised to be the seminal text on advertising, one of the country's most respected advertising and media critics offers a fascinating look at the 20 ads in the 20th century that have most shaped our buying decisions, our culture, and global language.

James Twitchell, preeminent scholar and author of the classic Adcult USA, deconstructs the ads that have most profoundly influenced our culture and marketplace, ads that have become signposts in our modern canon of consumerism. From Listerine's campaign of terror about halitosis to Nike's command to "Just Do It, " he examines the geniuses behind the ads and how and why they have indelibly entered our popular lexicon.

"Synopsis" by , James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnums creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nikes “Just Do It,” Clairols “Does She or Doesnt She?,” Leo Burnetts invention of the Marlboro Man, Revlons Charlie Girl, Cokes re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
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