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Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself...in 10 Minutes)

by

Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself...in 10 Minutes) Cover

 

Synopses & Reviews

Publisher Comments:

Sams Teach Yourself Google Places in 10 Minutes

 Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today!

 

Tips point out shortcuts and solutions

Cautions help you avoid common pitfalls

Notes provide additional information

 

10 minutes is all you need to learn how to…

  • Claim your free Google Places online business directory page
  • Publish your basic business information in just minutes
  • Help visitors experience your business with video, photos, and more
  • Keep your page up-to-date, painlessly
  • Add detailed directions to your location with Google Maps
  • Generate discount coupons that attract traffic
  • Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism
  • Easily create powerful in-store cell phone advertising with QR codes
  • Improve your Google Search rankings
  • Manage online impressions and get detailed feedback through the Dashboard
  • Build a low-cost Adwords campaign that integrates with Google Places

 

Register your book at informit.com/register for convenient access to updates and corrections as they become available.

 

 

 

Book News Annotation:

The author of other Sams' "teach yourself" guides and books on Google presents 14 quick lessons for taking advantage of the free Google Places directory page for locally-based businesses. Lessons cover enticements to increase business including videos, coupons, and a feature for getting customer feedback. The guide includes tips, cautions, and the official Google list of category names for bulk uploading for the US. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Sams Teach Yourself Google Places in 10 Minutes

 Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today!

 

Tips point out shortcuts and solutions

Cautions help you avoid common pitfalls

Notes provide additional information

 

10 minutes is all you need to learn how to…

  • Claim your free Google Places online business directory page
  • Publish your basic business information in just minutes
  • Help visitors experience your business with video, photos, and more
  • Keep your page up-to-date, painlessly
  • Add detailed directions to your location with Google Maps
  • Generate discount coupons that attract traffic
  • Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism
  • Easily create powerful in-store cell phone advertising with QR codes
  • Improve your Google Search rankings
  • Manage online impressions and get detailed feedback through the Dashboard
  • Build a low-cost Adwords campaign that integrates with Google Places

 

Register your book at informit.com/register for convenient access to updates and corrections as they become available.

 

 

 

Synopsis:

A clear, super quick, easy-to-understand guide for new Google Places users
  • The first book to cover Google Places
  • Google Places allows small business owners to cost-effectively market to potential customers while they are searching online
  • Organized into lessons that distill the most crucial information on each Google Places topic
  • More than four million businesses have already signed up for their place page
  • Google Places is a hot new Google service for small to medium sized businesses (SMBs). There are more than 4 million businesses with storefronts in the US alone, and possibly 10 million US businesses who are good candidates for Google Places. According to Google, more than 80% of local information queries are made by online search. This is increasing as Google Maps catches on, with free turn-by-turn navigation on smartphones and integration with Google Contacts and Google Earth. Sams Teach Yourself Google Places in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, readers learn everything they need to know to quickly and easily master Google Places. Step-by-step instructions walk readers through the most common questions, issues, and tasks... Did You Know? tips offer insider advice and shortcuts... Watch Out alerts help them avoid problems. Sams Teach Yourself Google Places in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common Google Places pitfalls, and is written in a clear easy to understand format.

    About the Author

    Bud Smith has written more than a dozen books about computer hardware and software, with more than a million copies sold. Bud’s recent books include two from Sams: Sams Teach Yourself Tumblr in 10 Minutes and Sams Teach Yourself iPad in 10 Minutes. His other books include extensive coverage of Google, most recently including How to Do Everything Nexus One, Google Business Solutions All-In-One For Dummies, and Google Voice For Dummies.

     

    Bud started out as a technical writer and journalist, and then moved into marketing and product management for technology companies. He worked at Apple Computer as a Senior Product Manager; at Google competitor AltaVista as a Group Product Manager; and at GPS navigation company Navman as a Global Product Manager. Bud holds a BA in Information Systems Management from the University of San Francisco and an MSc in Information Systems from the London School of Economics. He currently lives in the San Francisco Bay Area, participating in environmental causes when he’s not working on one of his many technology-related projects.

    Table of Contents

        Introduction 1

    1 Introducing Google Places 7

        Why Google Places? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

        Looking at a Google Places Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

        Google Places, You, and the Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

    2 Editing Your Google Places Pages 23

        Where Is Google Places?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

        Getting to Google Places Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26

        Google Search and Google Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28

        Google Maps Search and Google Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

        Editing Your Google Places Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39

    3 Using Google Places 41

        Taking the Customer’s Point of View. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

        The Role of the Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43

        Using Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45

        Getting Directions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46

        Seeing Service Areas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49

    4 Signing Up for a Google Account 51

        How to Get a Google Account for Your Business . . . . . . . . . . . . . . . . . . . . . .51

        Choosing Your Gmail Login Name. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54

        Signing Up for Your Gmail Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55

        Using Google Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60

    5 Claiming Your Google Places Page 61

        Finding (or Not Finding) Your Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61

        Deciding What to Add First . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62

        Bringing Up Your Business Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64

        Adding or Editing Basic Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65

        Adding In-Depth Information to Your Listing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70

        Verifying Your Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .78

    6 Improving Your Google Places Page 79

        Adding New Features to Your Listing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .79

        Google Places Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .85

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89

    7 Adding Photos 91

        Adding Photos to Your Places Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .91

        Taking Good Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93

        Following the Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96

        Adding a Picture from Your Computer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .97

        Adding a Picture from Picasa Web Albums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99

        Removing a Photo from Your Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .101

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .101

    8 Adding Videos 103

        Adding Videos to Your Places Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .103

        Making Good Video Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .106

        Video-Hosting Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .108

        Following the Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .111

        Adding a Video from YouTube. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .112

        Removing a Video from Your Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .114

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115

    9 Adding Coupons 117

        Building Your Business with Coupons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .117

        Getting Clicks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .119

        Creating a Coupon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .122

        Checking Coupon Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .128

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .129

    10 Posting Real-Time Updates 131

        Using Real-Time Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .131

        Posting and Deleting Real-Time Updates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .139

        Entering and Shortening URLs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .142

        Using Real-Time Updates with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .143

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .145

    11 Advertising with Tags and AdWords 147

        The Value of Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .147

        Using Different Types of Tags. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .150

        Signing Up for Tags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .152

        Using AdWords to Increase Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .154

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .157

    12 Using the Dashboard 159

        Tracking Your Google Places Dashboard Results . . . . . . . . . . . . . . . . . . . .159

        Using Your Dashboard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .162

        Tracking Your Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .166

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .168

    13 Using QR Codes and Getting Better Reviews 169

        Understanding QR Codes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .169

        Using QR Codes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .171

        Making Reviews Work for You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .173

        Leaving Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .176

        Responding to Reviews on Your Places Page . . . . . . . . . . . . . . . . . . . . . . . .177

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .179

    14 Improving Search Engine Results 181

        Becoming a Google Favorite Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .181

        Understanding Search Engine Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .183

        Improving Search Engine Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .185

        Creating a Basic Website with a Provider . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .187

        Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .189

    Appendix A Places Categories 191

    TOC, 9780672335358, 10/6/2010

    Product Details

    ISBN:
    9780672335358
    Author:
    Smith, Bud E.
    Publisher:
    Sams
    Subject:
    Web - General
    Subject:
    Marketing - General
    Subject:
    Business - General
    Edition Description:
    Trade paper
    Series:
    Sams Teach Yourself -- Minutes
    Publication Date:
    20101131
    Binding:
    TRADE PAPER
    Language:
    English
    Pages:
    240
    Dimensions:
    8.22 x 5.38 x 0.47 in 238 gr

    Related Subjects

    Business » General
    Computers and Internet » Internet » General
    Computers and Internet » Internet » Information
    Computers and Internet » Internet » eCommerce

    Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself...in 10 Minutes) New Trade Paper
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    Product details 240 pages Sams - English 9780672335358 Reviews:
    "Synopsis" by ,

    Sams Teach Yourself Google Places in 10 Minutes

     Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today!

     

    Tips point out shortcuts and solutions

    Cautions help you avoid common pitfalls

    Notes provide additional information

     

    10 minutes is all you need to learn how to…

    • Claim your free Google Places online business directory page
    • Publish your basic business information in just minutes
    • Help visitors experience your business with video, photos, and more
    • Keep your page up-to-date, painlessly
    • Add detailed directions to your location with Google Maps
    • Generate discount coupons that attract traffic
    • Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism
    • Easily create powerful in-store cell phone advertising with QR codes
    • Improve your Google Search rankings
    • Manage online impressions and get detailed feedback through the Dashboard
    • Build a low-cost Adwords campaign that integrates with Google Places

     

    Register your book at informit.com/register for convenient access to updates and corrections as they become available.

     

     

     

    "Synopsis" by , A clear, super quick, easy-to-understand guide for new Google Places users
  • The first book to cover Google Places
  • Google Places allows small business owners to cost-effectively market to potential customers while they are searching online
  • Organized into lessons that distill the most crucial information on each Google Places topic
  • More than four million businesses have already signed up for their place page
  • Google Places is a hot new Google service for small to medium sized businesses (SMBs). There are more than 4 million businesses with storefronts in the US alone, and possibly 10 million US businesses who are good candidates for Google Places. According to Google, more than 80% of local information queries are made by online search. This is increasing as Google Maps catches on, with free turn-by-turn navigation on smartphones and integration with Google Contacts and Google Earth. Sams Teach Yourself Google Places in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, readers learn everything they need to know to quickly and easily master Google Places. Step-by-step instructions walk readers through the most common questions, issues, and tasks... Did You Know? tips offer insider advice and shortcuts... Watch Out alerts help them avoid problems. Sams Teach Yourself Google Places in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common Google Places pitfalls, and is written in a clear easy to understand format.
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