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The Power of Habit: Why We Do What We Do in Life and Business

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The Power of Habit: Why We Do What We Do in Life and Business Cover

ISBN13: 9780679603856
ISBN10: 0679603859
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Synopses & Reviews

Publisher Comments:

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern — and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees — how they approach worker safety — and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.

They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Review:

"William James once observed that ninety-nine percent of human activity is done out of mere habit. In this fascinating book, Charles Duhigg reveals why James was right, documenting the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how Tony Dungy gets the most out of his football players? Or how the science of habits can be used to improve willpower? Read this book." Jonah Lehrer, bestselling author of Proust Was a Neuroscientist and How We Decide

Review:

"Charles Duhigg's thesis is powerful in its elegant simplicity: confront the root drivers of our behavior, accept them as intractable, and then channel those same cravings into productive patterns. His core insight is sharp, provocative, and useful." Jim Collins, bestselling author of Good to Great and Built to Last

Review:

"Charles Duhigg masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits. Once you read this book, you'll never look at yourself, your organization, or your world quite the same way." Daniel H. Pink, author of #1 New York Times-bestselling Drive and A Whole New Mind

Synopsis:

The Plateau Effect is a powerful law of nature that affects everyone.and#160; Learn to identify plateaus and break through any stagnancy in your lifeandmdash; from diet and exercise, to work, to relationships.

The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateausandmdash;to turn off the forces that cause people to andldquo;get used toandrdquo; thingsandmdash;and turn on human potential and happiness in ways that seemed impossible. The book identifies three key flattening forces that generate plateaus, two principles to guide readers in engineering a plateauandrsquo;s destruction, and three actions to take to achieve peak behavior. It helps us to stop wasting time on things that are no longer of value and to focus on the things that leverage our time and energy in spectacular ways.

Anything you want to do betterandmdash;play guitar, make friends, communicate with your children, run a businessandmdash;you can accomplish faster by understanding the plateau effect.

Synopsis:

The Plateau Effect is a powerful law of nature that affects everyone.and#160; Learn to identify plateaus and break through any stagnancy in your lifeandmdash; from diet and exercise, to work, to relationships.

The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateausandmdash;to turn off the forces that cause people to andldquo;get used toandrdquo; thingsandmdash;and turn on human potential and happiness in ways that seemed impossible. The book identifies three key flattening forces that generate plateaus, two principles to guide readers in engineering a plateauandrsquo;s destruction, and three actions to take to achieve peak behavior. It helps us to stop wasting time on things that are no longer of value and to focus on the things that leverage our time and energy in spectacular ways.

Anything you want to do betterandmdash;play guitar, make friends, communicate with your children, run a businessandmdash;you can accomplish faster by understanding the plateau effect.

About the Author

Charles Duhigg is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two kids.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

Ronrose, March 28, 2012 (view all comments by Ronrose)
My usual habit is to pick up a mystery novel and engross myself in the imagined problems of nonfiction characters. I decided to change this habit and try this nonfiction book with the rather intriguing title that professed to help identify our habits and show us how to change them. Habits are those things we initially choose to do, which have evolved, through repeated use into things we do without thinking. Written in language even I can understand, the book breaks down the pattern of habits into three parts that we can recognize and change. The author illustrates that by first identifying components of a habit, we can then work to change them. This is a self help book that may actually be of some help, if we want to change. This book was provided for review by Random House. Now, where did I put that mystery novel?
Was this comment helpful? | Yes | No

Product Details

ISBN:
9780679603856
Subtitle:
Getting from Stuck to Success
Publisher:
Dutton Adult
Author:
Thompson, Hugh
Author:
Duhigg, Charles
Author:
Sullivan, Bob
Subject:
Applied Psychology
Edition Description:
Trade paper
Publication Date:
20130502
Binding:
Paperback
Grade Level:
from 12
Language:
English
Illustrations:
14-16 bandw diagrams
Pages:
320
Dimensions:
9.31 x 6.32 x 1.27 in 1.22 lb
Age Level:
from 18

Related Subjects

Business » General
Health and Self-Help » Psychology » General
Health and Self-Help » Self-Help » General

The Power of Habit: Why We Do What We Do in Life and Business
0 stars - 0 reviews
$ In Stock
Product details 320 pages Random House Publishing Group - English 9780679603856 Reviews:
"Review" by , "William James once observed that ninety-nine percent of human activity is done out of mere habit. In this fascinating book, Charles Duhigg reveals why James was right, documenting the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how Tony Dungy gets the most out of his football players? Or how the science of habits can be used to improve willpower? Read this book."
"Review" by , "Charles Duhigg's thesis is powerful in its elegant simplicity: confront the root drivers of our behavior, accept them as intractable, and then channel those same cravings into productive patterns. His core insight is sharp, provocative, and useful."
"Review" by , "Charles Duhigg masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits. Once you read this book, you'll never look at yourself, your organization, or your world quite the same way."
"Synopsis" by ,
The Plateau Effect is a powerful law of nature that affects everyone.and#160; Learn to identify plateaus and break through any stagnancy in your lifeandmdash; from diet and exercise, to work, to relationships.

The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateausandmdash;to turn off the forces that cause people to andldquo;get used toandrdquo; thingsandmdash;and turn on human potential and happiness in ways that seemed impossible. The book identifies three key flattening forces that generate plateaus, two principles to guide readers in engineering a plateauandrsquo;s destruction, and three actions to take to achieve peak behavior. It helps us to stop wasting time on things that are no longer of value and to focus on the things that leverage our time and energy in spectacular ways.

Anything you want to do betterandmdash;play guitar, make friends, communicate with your children, run a businessandmdash;you can accomplish faster by understanding the plateau effect.

"Synopsis" by ,
The Plateau Effect is a powerful law of nature that affects everyone.and#160; Learn to identify plateaus and break through any stagnancy in your lifeandmdash; from diet and exercise, to work, to relationships.

The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateausandmdash;to turn off the forces that cause people to andldquo;get used toandrdquo; thingsandmdash;and turn on human potential and happiness in ways that seemed impossible. The book identifies three key flattening forces that generate plateaus, two principles to guide readers in engineering a plateauandrsquo;s destruction, and three actions to take to achieve peak behavior. It helps us to stop wasting time on things that are no longer of value and to focus on the things that leverage our time and energy in spectacular ways.

Anything you want to do betterandmdash;play guitar, make friends, communicate with your children, run a businessandmdash;you can accomplish faster by understanding the plateau effect.

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