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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts (How to Say It...)

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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts (How to Say It...) Cover

 

Synopses & Reviews

Publisher Comments:

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

Synopsis:

From power words to content templates, this essential resource provides business owners with the tools they need to effectively market their company to today's ever-evolving online community.

About the Author

Lena Claxton and Alison Woo are principals of NewMediaMavens.com, a company that offers coaching, seminars, and solutions for small business owners.

Product Details

ISBN:
9780735204324
Author:
Claxton, Lena
Publisher:
Prentice Hall Press
Author:
Woo, Alison
Subject:
Marketing - General
Subject:
Small Business
Subject:
Computer networks
Subject:
Industries - Retailing
Subject:
Web site development
Subject:
Internet marketing
Subject:
Business;Marketing
Copyright:
Edition Description:
Paperback / softback
Series:
How to Say It...
Publication Date:
20080931
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
9.18x6.96x.63 in. 1.02 lbs.
Age Level:
from 18

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Related Subjects

Business » General
Business » Management
Business » Marketing
Business » Small Businesses » General
Business » Writing

How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts (How to Say It...) New Trade Paper
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$16.95 In Stock
Product details 240 pages Prentice Hall Press - English 9780735204324 Reviews:
"Synopsis" by , From power words to content templates, this essential resource provides business owners with the tools they need to effectively market their company to today's ever-evolving online community.
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