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Design to Sell: Using Microsoft Publisher to Inform, Motivate, and Persuade (Bpg-Other)

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Design to Sell: Using Microsoft Publisher to Inform, Motivate, and Persuade (Bpg-Other) Cover

 

Synopses & Reviews

Publisher Comments:

Gain the competitive edge as you:

  • Plan for marketing success with Roger’s easy-to-use worksheets and templates
  • Craft compelling messages that engage your reader’s full attention
  • Master basic design principles and exploit the power of color, type, and graphics like the pros
  • Learn insider techniques that make your marketing materials credible, recognizable, and reusable
  • Choose the most effective medium and distribution method to match your needs and budget


      Companion Web site includes:

      • Copywriting and design resources
      • Downloadable worksheets and templates
      • Numerous examples of effective design

    Synopsis:

    Readers who are not graphic designers can now design effective marketing materials themselves with this guide written by design authority Parker. The book includes step-by-step instruction and expert tips for designing with Microsoft Office Publisher 2003.

    About the Author

    Roger Parker is Professor of Music at the University of Cambridge. He has written extensively on Verdi, nineteenth-century Italian opera, and is the founding co-editor of the Cambridge Opera Journal.

    Product Details

    ISBN:
    9780735622609
    Subtitle:
    Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces
    Publisher:
    Microsoft Press
    Author:
    Parker, Roger C.
    Author:
    Parker, Roger
    Subject:
    Marketing - General
    Subject:
    Desktop publishing
    Subject:
    Desktop Publishing - Publisher
    Subject:
    Business Software - MSOffice
    Subject:
    Digital Media - Desktop Publishing
    Subject:
    Desktop Publishing - General
    Subject:
    applications;computer graphics. computer;design;desktop;graphics. desktop applications;marketing;microsoft;presentation software;sell;techniques,
    Subject:
    Business Software - General
    Edition Description:
    Trade Paper
    Series:
    Business Skills
    Publication Date:
    20060315
    Binding:
    Paperback
    Language:
    English
    Illustrations:
    Y
    Pages:
    288
    Dimensions:
    9 x 7.38 x 0.9 in 1.32 lb

    Related Subjects

    Business » Marketing
    Computers and Internet » Desktop Publishing » General
    Computers and Internet » Operating Systems » Microsoft Windows » Applications

    Design to Sell: Using Microsoft Publisher to Inform, Motivate, and Persuade (Bpg-Other)
    0 stars - 0 reviews
    $ In Stock
    Product details 288 pages Microsoft Press - English 9780735622609 Reviews:
    "Synopsis" by ,
    Readers who are not graphic designers can now design effective marketing materials themselves with this guide written by design authority Parker. The book includes step-by-step instruction and expert tips for designing with Microsoft Office Publisher 2003.
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