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The Good Life:: Sacramento's Consumer Culture (General)

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The Good Life:: Sacramento's Consumer Culture (General) Cover

 

Synopses & Reviews

Publisher Comments:

Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our

cities from a unique perspective. The Good Life approaches Sacramento's history from the bottom up, with a look at the city's past from the perspective of ordinary citizens. From the gold rush to the dot-com bubble and beyond, it tells the story of changing times, changing styles, and changing fortunes, and their effects on the lives of the people of Sacramento.

About the Author

Steven M. Avella is the author of Sacramento: Indomitable City, and is a history professor and past history department chair at Marquette University.

Product Details

ISBN:
9780738525242
Author:
Avella, Steven M. (edt)
Publisher:
Arcadia Publishing (SC)
Author:
Avella, Steven M.
Subject:
United States - State & Local - General
Subject:
United States - State & Local - West
Subject:
Restaurants
Subject:
Popular Culture
Subject:
Sacramento (Calif.)
Subject:
Consumption (Economics) -- History.
Subject:
World History-General
Subject:
United States - General
Subject:
MRE
Subject:
Ca
Copyright:
Edition Description:
Trade paper
Series:
General
Series Volume:
GEN
Publication Date:
20080531
Binding:
TRADE PAPER
Language:
English
Illustrations:
90, Black and White
Pages:
160
Dimensions:
9.21x6.50x.43 in. .87 lbs.

Related Subjects

History and Social Science » Americana » General
History and Social Science » World History » General

The Good Life:: Sacramento's Consumer Culture (General) New Trade Paper
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Product details 160 pages Arcadia Publishing - English 9780738525242 Reviews:
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