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Basic Black: The Essential Guide for Getting Ahead at Work (and in Life)
Synopses & Reviews
Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didnt sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine. In 2006 she was named one of Fortunes “50 Most Powerful Women in American Business” for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved “the 360° life”—a blend of professional accomplishment and personal contentment—and how any woman can seize opportunity in the workplace.
No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project youre vying for. At the core of the book are Cathies candid, personal stories. She walks us through her decision to risk dropping a huge ad agency that handled the USA Today campaign in favor of a small boutique agency run by a wild man. (It was a smash.) She admits that her sometimes brusque style once led to a mutiny of staffers at Ms. (She learned to be more flexible in her managerial style.) She offers a clear-eyed look at what happened during the twenty-eight months between the launch and the close of the much-buzzed-about Talk magazine. And throughout, she offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult Al Neuharth, founder of USA Today.
Above all, Basic Black is motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. Youll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, youll be inspired to pursue your passions and achieve your very best.
The woman at the pinnacle of the Hearst magazine empire draws on a lifetime of experience to reveal the key elements of success for women in the workplace. Abridged. 4 CDs.
About the Author
Cathie Black heads Hearst Magazines, a division of Hearst Corporation. She manages the financial performance and development of some of the industrys best-known magazines, including Cosmopolitan, Esquire, Good Housekeeping, Harpers Bazaar, and O, the Oprah Magazine. Black made publishing history in 1979 as the first woman publisher of a weekly consumer magazine, New York, and she is widely credited for the success of USA Today, where for eight years, starting in 1983, she was first president, then publisher. Before joining Hearst, she also served five years as president and CEO of the Newspaper Association of America. She lives in New York with her husband, son, and daughter. Visit her website at www.cathieblack.com.
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