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Great Web Architecture (... Secrets)

Great Web Architecture (... Secrets) Cover

 

Synopses & Reviews

Publisher Comments:

"Clay's writing is clear and engaging. He helps people make sense of complex topics." —Pamela Pfiffner, Vice President of Internet Content, Extensis Corp.

Top Web architects reveal proven techniques for msmart and effective sites

GREAT WEB ARCHITECTURE

LEARN FROM THE PROS! Drawing on interviews with top Web architects, author Clay Andres shows how to construct easy-to-navigate, aesthetically pleasing sites that elegantly project your identity while solving real-world business challenges. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Illustrated throughout with full-color images of top sites &mdash including those of Starbucks, Purina, the Getty Center, Salon magazine, and Carnegie Hall — this hands-on guide is your blueprint for successful Web architecture.

Companion Web site includes:

  • All artwork and sample pages in the book
  • Links to sites described in the book
  • Updated information and sample code for Dynamic HTML, JavaScript, and Cascading Style Sheets

Synopsis:

Companion Web site includes: All artwork and sample pages in the bookLinks to sites described in the bookUpdated information and sample code for Dynamic HTML, JavaScript, and Cascading Style Sheets

Synopsis:

Learn from the pros! Illustrated throughout with full-color images of top sites — including those of Starbucks, Purina, the Getty Center, Salon Magazine, and Carnegie Hall — this hands-on guide is your blueprint for successful Web architecture. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Drawing on interviews with top Web architects, author Clay Andres shows you how to construct easy-to-navigate, aesthetically pleasing sites that elegantly project your identity while solving real-world business challenges.

About the Author

CLAY ANDRES, a former contributing editor of MacWEEK, is the author of seven books on desktop publishing and design. A graphic designer, typographer, and Web architect with more than a decade of experience, Andres id the cofounder of Interactive Arts & Engineering, a Web design and Internet consultancy.

Table of Contents

Preface.

Acknowledgements.

PART I: SECRETS OF WEB ARCHITECTURE.

Chapter 1: Building Hierarchically Structures Site Plans.

Chapter 2: Navigating Sites: The Flow of Pages.

Chapter 3: Defining Design Elements.

Chapter 4: Envisioning Information.

Chapter 5: Reading Is Believing.

Chapter 6: Integrating Multimedia into the Structure.

PART II: WEB ARCHITECTURE IN ACTION.

Chapter 7: Informational Sites.

Chapter 8: Marketing Sites: It's All About Selling.

Chapter 9: Establishing an Identity: Self-Branding.

Chapter 10: Designers Speak.

Index

Product Details

ISBN:
9780764532467
Author:
Andres, Clay
Publisher:
Wiley
Author:
Herr, Serena
Location:
Foster City, CA :
Subject:
Internet - General
Subject:
Data processing
Subject:
Networking - General
Subject:
Design
Subject:
Internet - Web Site Design
Subject:
Web sites
Subject:
Data Processing - General
Subject:
Web - Page Design
Subject:
Web sites -- Design.
Subject:
Web site development
Copyright:
Edition Description:
IDG
Series:
... Secrets IDG
Publication Date:
January 1999
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
217
Dimensions:
10.04x8.04x.63 in. 1.67 lbs.

Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Design
Computers and Internet » Networking » General

Great Web Architecture (... Secrets)
0 stars - 0 reviews
$ In Stock
Product details 217 pages John Wiley & Sons - English 9780764532467 Reviews:
"Synopsis" by , Companion Web site includes: All artwork and sample pages in the bookLinks to sites described in the bookUpdated information and sample code for Dynamic HTML, JavaScript, and Cascading Style Sheets
"Synopsis" by , Learn from the pros! Illustrated throughout with full-color images of top sites — including those of Starbucks, Purina, the Getty Center, Salon Magazine, and Carnegie Hall — this hands-on guide is your blueprint for successful Web architecture. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Drawing on interviews with top Web architects, author Clay Andres shows you how to construct easy-to-navigate, aesthetically pleasing sites that elegantly project your identity while solving real-world business challenges.
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