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Advertising for Dummies (For Dummies)

by

Advertising for Dummies (For Dummies) Cover

 

Synopses & Reviews

Publisher Comments:

For small businesses, effective advertising can mean the difference between fortune and failure. But if you’re going to throw your money into advertising willy-nilly you might as well just throw it away. And if your business can’t afford a big advertising firm you may have to write your own advertising copy. But could you? Don’t worry, because with Advertising For Dummies, you will!

If you need help figuring out which advertising media offers you the most exposure or determining how much you can realistically spend on your advertising budget, then look no further. If you want shortcuts, insights, techniques, and money-saving facts that will get you the most bang for your advertising buck, then this is the book for you. It’s a guide to advertising for the rest of us — people for whom an advertising budget represents an important percentage of gross income and, therefore, must be spent very wisely. Inside you’ll find out how to:

  • Devise a realistic advertising budget
  • Define and position your message
  • Create TV, radio, billboard, and Internet advertising
  • Use “ad-speak” effectively

This helpful guide covers every media, from Internet advertising to TV and radio to billboards or newspapers. You’ll master the fundamentals of advertising, learn to generate fresh ideas, and write great ads. You’ll write great press releases and discover the secret to saving money through co-op ads. And there’s more:

  • When and how to hire an ad agency
  • Why people choose one product over another
  • Creating brochures and direct mail pieces
  • Designing an effective, inviting Web site
  • Sticking to a budget
  • The difference between PR and publicity
  • Ten secrets to writing memorable ads
Sometimes if you want something done right you have to do it yourself. Advertising For Dummies presents the tips and tricks that advertising professionals use every day to get their message across. Now, you can use those same strategies and tactics to get the word out about your small business — and watch the money roll in!

Synopsis:

Find out how to create big-deal ads on a small budget

Your nuts-and-bolts guide to successful advertising — and a profitable business Want to drum up business but not sure where to start? Relax! Let expert Gary Dahl show you the ins and outs of advertising — with no stress, no sweat. From Internet advertising to more traditional media like TV and radio, this practical guide steers your company toward profit and success. Go for the gold!

Discover how to: Devise a realistic advertising budget Maximize your budget with co-op or other shared payment programs Define and position your message Create TV, radio, billboard, and Internet advertising Use "ad-speak" effectively

The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun

Get smart! www.dummies.com Sign up for daily eTips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers

Synopsis:

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummiescoaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummiesoffers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

About the Author

Gary Dahlis an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.

Table of Contents

Introduction.

Part I: Advertising 101.

Chapter 1: Advertising: Mastering the Art of Promotion.

Chapter 2: Setting and Working within Your Advertising Budget.

Chapter 3: Boosting Your Budget with Co-Op Programs.

Chapter 4: Defining and Positioning Your Message.

Chapter 5: Forming an Effective Ad Campaign.

Part II: Creating Great Ads for Every Medium.

Chapter 6: Online Advertising: Maximizing the Enormous Reach of the Internet.

Chapter 7: Using Print Ads: Small Spaces with Big Audiences.

Chapter 8: Radio: Effective, Affordable, and Fun.

Chapter 9: Demystifying TV Commercials: They Don’t Have to Win Awards to Be Effective.

Chapter 10: Collateral Advertising and Direct Mail: Brochures, Flyers, Newsletters, and More.

Chapter 11: Opting for Outdoor Ads: Billboards, Posters, Ads on Buses, and Other Signage.

Part III: Buying the Different Media.

Chapter 12: Investing in Internet Advertising.

Chapter 13: Buying Ad Space in Print Media.

Chapter 14: Purchasing Ad Time on the Radio.

Chapter 15: Getting Your Ads on Television.

Chapter 16: Deciding Whether to Hire an Ad Agency.

Part IV: Beyond the Basics: Creating Buzz and Using Publicity.

Chapter 17: Creating Buzz and Word-of-Mouth Advertising.

Chapter 18: Leveraging Your Advertising with Public Relations, Publicity, Specialty Items, and Events.

Part V: The Part of Tens.

Chapter 19: Ten Secrets for Writing Memorable Advertising.

Chapter 20: (Almost) Ten Ways to Know It’s Time to Hire an Agency.

Glossary.

Index.

Product Details

ISBN:
9780764553776
Author:
Dahl, Gary R.
Publisher:
For Dummies
Author:
Dahl, Gary R.
Author:
Dahl, Gary
Location:
New York, NY
Subject:
Advertising & Promotion
Subject:
Advertising
Copyright:
Edition Description:
Lifestyles Paperback
Series:
For Dummies (Lifestyles)
Series Volume:
no. 43
Publication Date:
20070103
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
336
Dimensions:
9.23x7.39x.85 in. 1.15 lbs.

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Related Subjects

Business » Advertising
Business » Marketing

Advertising for Dummies (For Dummies) Used Trade Paper
0 stars - 0 reviews
$4.50 In Stock
Product details 336 pages For Dummies - English 9780764553776 Reviews:
"Synopsis" by , Find out how to create big-deal ads on a small budget

Your nuts-and-bolts guide to successful advertising — and a profitable business Want to drum up business but not sure where to start? Relax! Let expert Gary Dahl show you the ins and outs of advertising — with no stress, no sweat. From Internet advertising to more traditional media like TV and radio, this practical guide steers your company toward profit and success. Go for the gold!

Discover how to: Devise a realistic advertising budget Maximize your budget with co-op or other shared payment programs Define and position your message Create TV, radio, billboard, and Internet advertising Use "ad-speak" effectively

The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun

Get smart! www.dummies.com Sign up for daily eTips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers

"Synopsis" by , So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummiescoaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummiesoffers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

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