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Other titles in the Media, Communication, and Culture in America series:
Screened Out: How the Media Control Us and What We Can Do about It (Media, Communication, and Culture in America)by Carla Brooks Johnston
Synopses & Reviews
Today more than ever, the mass media are the dominant influence in our culture. Markets are becoming global, and simultaneously, media ownership is becoming concentrated in the hands of a very few select conglomerates who, along with media professionals and advertisers, effectively control the information and ideas that impact our society, politics, and lifestyles.<P>Focusing on TV news and television in general, this book examines why this media gate-keeping happens, how it works, who the gate-keepers are, as well as the destructive effects of structuring the viewpoints presented in news and entertainment. Through interviews with major media figures, professionals from a wide range of backgrounds, and civic leaders, the author explains exactly how this modern mind control thrives, and offers practical suggestions for breaking the media stranglehold.
Book News Annotation:
Focusing on television news and TV in general, Johnston examines how media gatekeeping works, who the gatekeepers are, and why they filter what is presented to the public. Through interviews with major media figures, professionals, and civic leaders, the author explains how modern mind manipulation thrives and how teaching media literacy can combat it. Johnston's worries over "corporacy" (rule by corporations), are unrestrained: "If we do not wake up and take corrective action, a new era of corporate fascism may sweep the globe—this time using psychological, economic, and physical weapons much more destructive than the military weapons used a half-century ago." This tone dominates Johnston's book, but is perhaps an attempt to use the master's tools against the master—to use the often manufactured fear of news and advertisement in order to scare people toward buying the product she is selling: media literacy. Johnston, the jacket says rather vaguely, is a "retired university professor, a former head of local and state government agencies, and a former candidate for US Congress."
Annotation c. Book News, Inc., Portland, OR (booknews.com)
Includes bibliographical references (p. 193-203) and index.
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