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Graphic Communications Today, 4e

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Graphic Communications Today, 4e Cover

 

Synopses & Reviews

Publisher Comments:

Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art. Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book- anywhere. The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What's more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond.

Synopsis:

Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art. Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book--anywhere. The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What's more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond.

Synopsis:

Learn what it takes to become a skilled graphic communicator! This edition of "Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the world, the authors explain modern design principles and shows readers how to apply them to their own work. Extraordinarily complete coverage straddles a variety of media, including: magazines, newspapers, interactive multimedia, Web sites and more!

About the Author

Dr. William Ryan is an associate professor in the School of Journalism and Communication at the University of Oregon. Ryan has worked in newspaper, magazine, identity, advertising and cooperate design and has designed for clients such as National Public Radio, Apple Computer and Hinman Vineyards. Ryan holds a doctorate degree in Media Systems and has received Mellon, Kellogg and Fulbright fellowships. Theodore Conover taught Journalism and Graphics at the University of Nevada, Reno for 22 years, serving as chair of the journalism department for ten years. As the former owner-publisher of five community newspapers and managing editor of a small city daily, he brought much practical experience into his classroom. Conover received his undergraduate and master¿s degrees in Journalism from Ohio State University and was awarded fellowships form the Public Relations Society if America and American Business Press.

Table of Contents

Visual Communication.From Cave Walls to Postmodernism.Type: The Basic Ingredient.Creative Typography.Design: Shaping Media Architecture.Color: The Wonder and Resonance of Light.Art and Illustration.Photography: Light Writing.Production: Preparation, Printing, Paper and Ink.Designing for Public Relations.Newsletters.Designing Printed Communications.Advertising Design.Magazine Design.Inside and Outside the Magazine.The Newspaper and Design - A Brief History and Commentary.Designing and Redesigning Newspapers.The Moving Image - Reality at 24 Frames Per Second.Designing for New Media - Web, Internet, and Interactivity.Presentation.Multi-media: The Future of Visual Communication?

Product Details

ISBN:
9780766820753
Author:
Ryan, William
Publisher:
Cengage Learning
Author:
Ryan, William E.
Author:
Conover, Theodore E.
Author:
Ryan, William E(William E. Ryan)
Location:
Clifton Park, NY
Subject:
General
Subject:
Networking - General
Subject:
Computer Graphics - General
Subject:
Graphic Arts
Subject:
Magazine design
Subject:
Newspaper layout and typography
Subject:
Newsletters
Subject:
Graphic design
Subject:
Careers
Subject:
General Art
Subject:
Computer graphics
Subject:
Careers - General
Subject:
Graphics-General
Copyright:
Edition Number:
4
Edition Description:
Includes bibliographical references and index.
Series:
Design Concepts
Series Volume:
99/474
Publication Date:
December 2003
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
688
Dimensions:
10.96x8.54x1.27 in. 4.29 lbs.

Related Subjects

Arts and Entertainment » Film and Television » Media
Business » Careers
Computers and Internet » Graphics » General
Computers and Internet » Networking » General
History and Social Science » Journalism » General
Textbooks » General

Graphic Communications Today, 4e Used Trade Paper
0 stars - 0 reviews
$134.00 In Stock
Product details 688 pages Delmar Thomson Learning - English 9780766820753 Reviews:
"Synopsis" by , Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art. Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book--anywhere. The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What's more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond.
"Synopsis" by , Learn what it takes to become a skilled graphic communicator! This edition of "Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the world, the authors explain modern design principles and shows readers how to apply them to their own work. Extraordinarily complete coverage straddles a variety of media, including: magazines, newspapers, interactive multimedia, Web sites and more!
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