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Howling at the Moonby Walter Yetnikoff
Synopses & Reviews
It was the age of Streisand and Springsteen, Jagger and Jackson, and business was booming at CBS Records. From 1975 to 1990, CEO and President Walter Yetnikoff had taken revenues from $485 million to well over $2 billion. But life with this stable of superstars was far from harmonious, especially when Yetnikoff himself was doing much of the howling.
Revealing the complete star-studded story, Howling at the Moon gives center stage to a man who led one of the most remarkable runs of success — and self-destruction — ever seen in the entertainment industry. Yetnikoff writes candidly about coddling egoistic crooners, taming high-strung executives like Diller and Geffen, and succumbing to the addictions that defined the era. The more Yetnikoff fed his cravings for power, sex, and cocaine, the more profitable CBS became. Reflecting on the sinister cycle that left his career in tatters and CBS flush with cash, Yetnikoff emerges with a hunger for redemption and a new reverence for his working-class Brooklyn roots.
In the dishy tradition of You'll Never Eat Lunch in This Town Again and The Kid Stays in the Picture, Yetnikoff's story turns up the volume on exposés about real American idols.
"Thanks to coauthor and music writer Ritz, the book maintains its fast pace and conversational style from start to finish so that, in the end, Yetnikoff's raucous life story becomes a cautionary tale, with a steady backbeat." Publishers Weekly
"Much of the book is a swift and engrossing read about the music industry's inner machine, but like Yetnikoff's life, the story slows down and becomes tired once its hero sobers up." Library Journal
"As drug-crazed, booze-swilling megalomaniacs go, Yetnikoff makes excellent company." Kirkus Reviews
The no-holds-barred, star-studded memoir of the record industry's most legendary, outrageous, outspoken — and self-destructive — executive, who presided over Columbia Records during its heyday in the 1980s.
The CEO and president of CBS Records documents his career from 1975 to 1990, a period of significance for the pop music genre and unprecedented profit for CBS that reflected his ambition, addictions to cocaine and sex, working-class Brooklyn roots, and relationships with numerous musical artists. Original.
About the Author
As President of CBS Records Group from 1975 through 1990, Walter Yetnikoff created the most profitable stable of artists in music history. He lives in New York City.
Lyricist of the Marvin Gaye classic "Sexual Healing" as well as the bestselling biography Divided Soul: The Life of Marvin Gaye, David Ritz is the only four-time winner of the Ralph J. Gleason Music Book Award. He has coauthored autobiographies of Ray Charles, B. B. King, Aretha Franklin, Smokey Robinson and the Neville Brothers and his novels include Blue Notes Under A Green Felt Hat, Family Blood, and Search for Happiness. He lives in Los Angeles.
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