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The Billion Dollar Game: Behind the Scenes of the Greatest Day in American Sport - Super Bowl Sundayby Allen St John
Synopses & Reviews
One hundred million spectators.
An economic footprint larger than the GDP of 25 nations.
Zero room for error.
An inside view of the 365 days leading up to the greatest event in American sport.
More Americans watch the Super Bowl than vote in presidential elections. Cities compete for the lucrative rights to host a game, and ad agencies, merchandisers, security personnel, and celebrity party planners quarterback their own teams starting a year in advance. Super Bowl Sunday is a national holiday for sports fans, who purchase 1.5 million large-screen TVs in the week before the game, attend one of 7.5 million parties, and eat more food than on any day other than Thanksgiving (according to the California Avocado Commission, Americans consume more than eight million pounds of guacamole on this single day).
In THE BILLION DOLLAR GAME, New York Times bestselling author Allen St. John gets rare access to the people and corporations that mastermind this iconic event. He goes into the FOX Sports broadcast booth with Joe Buck and Troy Aikman, and the longtime director/producer team of Artie Kempner and Richie Zyontz. St. John gets a front-row seat in the Madison Avenue conference rooms where the massive Anheuser-Busch campaign is being tested in focus groups, and he takes readers behind-the-scenes with stadium architect Peter Eisenman, and the billion-dollar deals brokered in Phoenix preceding Super Bowl XLII. Covering the political snafus, the organizational nightmares, and the well-oiled hype machine, St. John weaves a fascinating portrait of the National Football League and the Super Bowl – and examines how all the elements miraculously come together to create the biggest cultural phenomenon in American sport.
A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports.
Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It’s about money, more money than the GDP of twenty-five sovereign nations. It’s about precision, the timing of everything from the notorious commercials to the epic halftime show. And it’s about the vision and skill of designing a state-of-the-art stadium to house the great show. Here, Allen St. John reveals how America’s biggest sporting event is more than just a couple hours on a Sunday: it’s a high stakes, real-life dramatic story, with millions of participants all hoping for the same thing—the greatest game ever.
About the Author
Allen St. John is the New York Times bestselling author of the MAD DOG 100 and THE MAD DOG HALL OF FAME, both with Christopher Russo. St. John is also the author of CLAPTON'S GUITAR. He is a sports columnist for the Wall Street Journal, and his recent work has been honored by The Best American Sports Writing. He has written for Rolling Stone, Playboy, Maxim, Men's Journal, the Washington Post Book World, and the New York Times Magazine.
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