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The Generosity Network: New Transformational Tools for Successful Fund-Raisingby Jennifer Mccrea
Synopses & Reviews
The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding—and even fun.
Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth—and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world—not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized.
Highly practical, motivating, and thought provoking, The Generosity Network is designed to energize and empower nonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organization, you’ll learn new approaches that will make your work more successful and enjoyable than ever.
About the Author
Jeff Walker currently serves on the Boards of New Profit, Berklee College of Music, Morgan Library, Lincoln Center Film Society, Millennium Development Goals Health Alliance where he Chairs the Community Health Worker Pillar, The Miller Center and University of Virginia's Undergraduate Business School, where he was President for ten years. Jeff is Co-Founder and Co-Chairman of The Quincy Jones Musiq Consortium, Chairman of The Council of Foundations at University of Virginia, Chairman of the External Board of the UVA Center for Contemplation, serves on the Visiting Committee at the Harvard Business School and is on the Advisory Boards of MIT Media Lab, UCLA Film TV and Theater School, Blue School, The Tibetan Village Project, Witness.org and Ideo.org. He is President of the 15 Central Park West Board.
Jennifer McCrea is a 23-year fundraising veteran and a Senior Research Fellow at the Hauser Center for Nonprofit Organizations at Harvard University, where she leads the course in Exponential Fundraising. She lives in New York with her husband Jack and their two children.
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